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Country Report

Mexico Flag Skin Care in Mexico

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • During 2014, consumers prioritised their expenses and showed a tendency to select basic skin care over specialised products; for example while general purpose body care grew by 4% in value terms, hand care only increased by 2%, and while facial moisturisers grew by 3%, lip care contracted by 5%. Skin care with a lower performance included products considered easily replaceable by “multi-purpose” skin care. This was the result of an economic slowdown during 2014 which together with new taxes taking effect in a number of foods and beverages, limited consumers’ disposable incomes which became more cautious when deciding their beauty and personal care expenses.

COMPETITIVE LANDSCAPE

  • Unilever led skin care with 14% retail value share in 2014. The company has several brands including Dove, Vaseline, Pond’s and St Ives and enjoys a strong distribution network in modern grocery retailers and health and beauty specialist retailers.

PROSPECTS

  • Skin care is expected to register a value CAGR of 1% at constant 2014 prices over the forecast period to reach Mx$29.4 billion in 2019. Population growth and demographic changes will support the growth of mature skin care, while innovation and marketing campaigns will support smaller products.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Mexico?
  • What are the major brands in Mexico?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2009-2014
  • Table 2 Sales of Skin Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 8 NBO Company Shares of Skin Care: % Value 2010-2014
  • Table 9 LBN Brand Shares of Skin Care: % Value 2011-2014
  • Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2011-2014
  • Table 11 LBN Brand Shares of Anti-agers: % Value 2011-2014
  • Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2011-2014
  • Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2011-2014
  • Table 14 LBN Brand Shares of Premium Skin Care: % Value 2011-2014
  • Table 15 Forecast Sales of Skin Care by Category: Value 2014-2019
  • Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2014-2019

Skin Care in Mexico - Company Profiles

Colgate-Palmolive de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Colgate-Palmolive de México SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Colgate-Palmolive de México SA de CV: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 3 Colgate-Palmolive de México SA de CV: Competitive Position 2014

Jafra Cosmetics International SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Jafra Cosmetics International SA de CV: Key Facts
  • Summary 5 Jafra Cosmetics International SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Jafra Cosmetics International SA de CV: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 7 Jafra Cosmetics International SA de CV: Competitive Position 2014

Procter & Gamble de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Procter & Gamble de México SA de CV: Key Facts
  • Summary 9 Procter & Gamble de México SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Procter & Gamble de México SA de CV: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 11 Procter & Gamble de México SA de CV: Competitive Position 2014

Beauty and Personal Care in Mexico - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care shows moderate growth

Online marketing campaigns continue to gain relevance in beauty and personal care

Procter & Gamble de México leads beauty and personal care

Strong competitive environment motivates innovation

Beauty and personal care to continue developing over forecast period

KEY TRENDS AND DEVELOPMENTS

Beauty and personal care indirectly impacted by new foods and beverages tax

Premium products continue to represent a small portion of beauty and personal care

Direct selling records marginal contraction

MARKET DATA

  • Table 17 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 19 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 20 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 21 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 22 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 23 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 24 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 25 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 26 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 27 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 28 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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