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Country Report

Mexico Flag Skin Care in Mexico

| Pages: 43

Price: US$990

About this Report

Executive Summary

TRENDS

  • Firming/anti-cellulite body care recovered during 2015, posting 10% current value growth after a negligible decline in 2014. The reason for the contraction of firming/anti-cellulite body care during 2014 was consumers giving preference to general purpose body care products, which tend to be more affordable than firming/anti-cellulite body care products. This trend was the result of an economic slowdown during this year, which limited consumers’ disposable incomes, making them more cautious in their expenditure and therefore favouring basic instead of specialised skin care products. However, in 2015 firming/anti-cellulite body care was able to return to healthier growth, with the mass segment growing by 4% and the premium segment by 43% in current value terms.

COMPETITIVE LANDSCAPE

  • Unilever de México led skin care with a 14% retail value share in 2015, thanks to the popularity and strong distribution network for its brands Dove, Vasenol, Pond’s and St Ives. The company’s brands are present in body care, facial care and hand care. Ranked second was the direct seller Avon Cosmetics, with a 7% value share.

PROSPECTS

  • Skin care is expected to register a value CAGR of 3% at constant 2015 prices over the forecast period, to reach Mx$34.0 billion in 2020. The development of skin care will mainly be supported by population growth and by the increasing penetration of skin care categories which still have a small consumer base when compared with more mature categories. Examples of the categories which are expected to drive growth in skin care in the coming years include anti-agers, firming/anti-cellulite body care, face masks and toners.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Mexico?
  • What are the major brands in Mexico?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2010-2015
  • Table 2 Sales of Skin Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 8 NBO Company Shares of Skin Care: % Value 2011-2015
  • Table 9 LBN Brand Shares of Skin Care: % Value 2012-2015
  • Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
  • Table 11 LBN Brand Shares of Anti-agers: % Value 2012-2015
  • Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
  • Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
  • Table 14 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
  • Table 15 Forecast Sales of Skin Care by Category: Value 2015-2020
  • Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020

Skin Care in Mexico - Company Profiles

Colgate-Palmolive de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Colgate-Palmolive de México SA de CV: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Colgate-Palmolive de México SA de CV: Competitive Position 2015

Jafra Cosmetics International SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Jafra Cosmetics International SA de CV: Key Facts
  • Summary 4 Jafra Cosmetics International SA de CV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Jafra Cosmetics International SA de CV: Competitive Position 2015

Procter & Gamble de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Perfumes & Esencias Fraiche SA de CV: Key Facts
  • Summary 7 Perfumes & Esencias Fraiche SA de CV: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Perfumes & Esencias Fraiche SA de CV: Fraiche in Mexico City
  • Chart 2 Perfumes & Esencias Fraiche SA de CV: Fraiche in Mexico City
  • Chart 3 Perfumes & Esencias Fraiche SA de CV: Fraiche in Mexico City

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 8 Perfumes & Esencias Fraiche SA de CV: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 9 Perfumes & Esencias Fraiche SA de CV: Competitive Position 2015

Procter & Gamble de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Procter & Gamble de México SA de CV: Key Facts
  • Summary 11 Procter & Gamble de México SA de CV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 12 Procter & Gamble de México SA de CV: Competitive Position 2015

Beauty and Personal Care in Mexico - Industry Context

EXECUTIVE SUMMARY

Growth recovers in beauty and personal care in 2015

Premium beauty and personal care continues to grow

Colgate-Palmolive de México leads beauty and personal care

Multi-benefit products – one of the main trends in terms of innovation during the year

Beauty and personal care expected to continue developing over the forecast period

KEY TRENDS AND DEVELOPMENTS

Cross-category and multi-benefit products become increasingly common

Internet retailing is one of the fastest growing distribution channels during 2015

After a challenging 2014, direct selling recovers in 2015

MARKET DATA

  • Table 17 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 19 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 20 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 22 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 23 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 24 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 25 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 26 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 28 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care
    • Skin Care Sets/Kits
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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