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Country Report

Mexico Flag Skin Care in Mexico

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • Royal jelly is a substance produced by honeybees that has several nutritional properties, which makes it a common ingredient in nutritional supplements. During 2013 the use and awareness of royal jelly in beauty and personal care products, especially among direct sellers, increased after the launch of several new products. Jafra Cosmetics International launched a line called Royal Jelly that includes body complex, hand complex SFP15, facial moisturising lotion, facial lift concentrate, eye concentrate capsules and a milk balm with “Sirtuin activators and Cellspan complex” which aims to moisturise and prevent signs of ageing. Jafra Royal Jelly is positioned as a premium line. Avon also has royal jelly products in skin care but with different price positioning – the hand, body, facial and lip moisturising products are part of its economy line Avon Care. Examples of mass royal jelly brands sold through retail stores include Grisi Royal Jelly (Laboratorios Grisi Hermanos), which is positioned as an anti-ageing product, and Tío Nacho (Genomma Lab Internacional), which is a body care product with royal jelly and donkey milk.

COMPETITIVE LANDSCAPE

  • Unilever de México led skin care with 15% of retail value sales in 2013. The company has several brands including Dove, Vaseline, Pond’s and St Ives. St Ives was acquired in 2011 and is gaining share thanks to a brand redesign and marketing support to highlight its natural ingredients such as oats and vitamin E.

PROSPECTS

  • Skin care is expected to register a CAGR of 2% at constant 2013 prices over the forecast period to reach Mx$27.6 billion in 2018. Population growth and demographic changes will support the growth of mature categories while innovation and marketing campaigns will support smaller categories.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Mexico?
  • What are the major brands in Mexico?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Mexico - Category Analysis

HEADLINES

TRENDS

  • Chart 1 Royal Jelly

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2008-2013
  • Table 2 Sales of Skin Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Skin Care by Premium vs Mass: % Value 2008-2013
  • Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 9 NBO Company Shares of Skin Care: % Value 2009-2013
  • Table 10 LBN Brand Shares of Skin Care: % Value 2010-2013
  • Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2010-2013
  • Table 12 LBN Brand Shares of Anti-agers: % Value 2010-2013
  • Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2010-2013
  • Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2010-2013
  • Table 15 LBN Brand Shares of Premium Skin Care: % Value 2010-2013
  • Table 16 Forecast Sales of Skin Care by Category: Value 2013-2018
  • Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2013-2018

Skin Care in Mexico - Company Profiles

Avon Cosmetics SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosmetics SA de CV: Key Facts
  • Summary 2 Avon Cosmetics SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Avon Cosmetics SA de CV: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosmetics SA de CV: Competitive Position 2013

Jafra Cosmetics International SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Jafra Cosmetics International SA de CV: Key Facts
  • Summary 6 Jafra Cosmetics International SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Jafra Cosmetics International SA de CV: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 8 Jafra Cosmetics International SA de CV: Competitive Position 2013

Laboratorios Grisi Hermanos SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Laboratorios Grisi Hermanos SA de CV: Key Facts
  • Summary 10 Laboratorios Grisi Hermanos SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Laboratorios Grisi Hermanos SA de CV: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 12 Laboratorios Grisi Hermanos SA de CV: Competitive Position 2013

Procter & Gamble de México SA de CV in Beauty and Personal Care (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Procter & Gamble de Mexico SA de CV: Key Facts
  • Summary 14 Procter & Gamble de Mexico SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 15 Procter & Gamble de Mexico SA de CV: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 16 Procter & Gamble de Mexico SA de CV: Competitive Position 2013

Beauty and Personal Care in Mexico - Industry Context

EXECUTIVE SUMMARY

Growth slows in beauty and personal care

Formulation improvement influences innovation

Procter & Gamble de México leads beauty and personal care

Direct selling remains relevant for beauty and personal care

Beauty and personal care expects further growth in coming years

KEY TRENDS AND DEVELOPMENTS

Economic slowdown hits beauty and personal care in 2013

Parapharmacies gain relevance for beauty and personal care

  • Chart 2 Pharmacies in Mexico City

Qualamex SA de CV shows notable growth during 2013

MARKET DATA

  • Table 18 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 19 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 20 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 21 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 22 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 23 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 24 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 25 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 26 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 27 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 28 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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