36 pages, May 2017
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Skin care remained as one of the most significantly used beauty and personal care categories in Malaysia. Many Malaysians are willing to spend on skin care, be it mass or premium. With a growing number of male consumers becoming increasingly aware of men’s grooming and their appearance, demand for men’s skin care also grew significantly.
Procter & Gamble led skin care in 2016 with a 12% value share. The company markets the leading skin care brand in Malaysia, SK-II, as well as other brands such as Olay. Aside from an established brand reputation, SK-II was constant in launching new products to cater to different consumer needs. For example, a marketing event was organised in October 2016 by SK-II in conjunction with the launch of Suminagashi-inspired Limited Edition Festive Facial Treatment Essence available in three different designs and colours. Olay by Procter & Gamble also introduced a new skin care range such as Olay Regenerist Miracle Duo comprised of Olay Regenerist Miracle Boost Youth Pre-Essence.
The use of skin care is expected to remain strong in Malaysia. As female Malaysians actively seek suitable skin care, male consumers are also becoming increasingly exposed to the use of skin care, as witnessed in the emerging trend of men’s grooming in Malaysia. The launch of a greater variety of men’s grooming skin care products under brands such as SG Men, L’Oréal, Nivea Men and SK-II as well as Sulwhasoo has explained the growing demand for men’s grooming in Malaysia.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Malaysia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.