Country Report

Skin Care in Malaysia

Oct 2014 | Pages: 32

Price: US$900

About this Report

Executive Summary

TRENDS

Skin care was one of the most dynamic categories in Malaysian beauty and personal care. Even though it achieved large value sales, it still recorded fairly strong growth. This strong performance was attributed to many factors. Rapid urbanisation resulted in many people joining the office lifestyle, which tend to place high importance on having a professional and well-groomed appearance. Constant innovation by industry players also attracted consumers’ attention to skin care products, together with marketing and advertising activities that further educated consumers on the new product benefits and drove high demand.

COMPETITIVE LANDSCAPE

L'Oréal continued to gain share to remain as leader of skin care with 12% retail value share in 2013. L’Oréal covers an extensive range of skin care products and markets different brands such as Lancôme, Biotherm, and of course L’Oréal Dermo-Expertise. This extensive portfolio with both premium and mass brands enabled the company to target a wide range of consumer groups. In addition, its long establishment in skin care allowed it to have a deep knowledge of the latest trends and consumer needs.

PROSPECTS

Skin care will benefit from the rising attention to one’s personal appearance, especially from the urban office workers. A rapid urbanisation rate will contribute to the positive performance of skin care over the forecast period. As a category fast approaching maturity, skin care is expected to record slowing value and volume growth rates. As such, it is predicted to record a value CAGR of 4% at constant 2013 prices which is expected to be slower than the average of the review period.

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Sample Skin Care Market Research Report

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Malaysia?
What are the major brands in Malaysia?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.