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Country Report

Skin Care in

Skin Care in Malaysia

38 pages, May 2016

US$990

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Executive Summary

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TRENDS

Anti-aging and whitening were still subjected as two most important components in skin care products within Malaysia. Consumer’s purchasing decision is basically surrounding these factors as they are being prioritised by most users. Within Malaysia, both mass and premium skin care brands are positioning majority of their products towards anti-aging and the benefits of whitening. For examples, Nivea Visage, Bio-essence, SK-II, Sulwhasoo and Laneige are major brands promoting sales of skin care products specialising in anti-aging and whitening.

COMPETITIVE LANDSCAPE

Procter & Gamble topped performance in skin care within Malaysia throughout 2015 with 12% value sales share. The company holds the right to market and distribute key skin care brands like SK-II and Olay. SK-II engaged a different marketing strategy by launching more premium skin care sets/kits to attract new customers base to try out its products. Among the newly launched sets/kits, SK-II Pitera Welcome Kit – a complete skin care regimen for crystal clear skin was one of the most popular starter kit from SK-II in 2015. On the other hand, limited edition bottles range unveiled by SK-II prior to Christmas season in 2015 has also helped in generating strong boost in sales.

PROSPECTS

Over the forecast period, consumers in Malaysia are likely to switch between premium and mass skin care range. This is mainly due to economic uncertainties still foresee to affect demand and purchase decision made by consumers. Widening and diversifying in mass skin care range and brands in many retail outlets such as AEON Wellness, Guardian and Watsons suggested more consumers to be aware in benefits provided by skin care products. Thus, consumers exposed to more skin care range are likely to purchase mass skin care brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Skin Care Market Research Report

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Malaysia?
What are the major brands in Malaysia?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Malaysia - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2010-2015
Table 2 Sales of Skin Care by Category: % Value Growth 2010-2015
Table 3 Sales of Skin Care by Premium vs Mass: % Value 2010-2015
Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 9 NBO Company Shares of Skin Care: % Value 2011-2015
Table 10 LBN Brand Shares of Skin Care: % Value 2012-2015
Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
Table 12 LBN Brand Shares of Anti-agers: % Value 2012-2015
Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
Table 15 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
Table 16 Forecast Sales of Skin Care by Category: Value 2015-2020
Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
Table 18 Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020

Skin Care in Malaysia - Company Profiles

AmorePacific Malaysia Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tohtonku Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Procter & Gamble (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 AmorePacific (M) Sdn Bhd: Key Facts
Summary 2 AmorePacific (M) Sdn Bhd: Competitive Position 2015
Summary 3 Procter & Gamble Sdn Bhd: Key Facts
Summary 4 Procter & Gamble Sdn Bhd: Competitive Position 2015
Summary 5 Tohtonku Sdn Bhd: Key Facts
Summary 6 Tohtonku Sdn Bhd: Competitive Position 2015

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Changes in government policies slowdown demand in beauty and personal care

Whitening and anti-aging as important feature in products

International players lead performance in 2015

New products development in Malaysia features natural ingredients

Slow positive outlook expected in beauty and personal care

KEY TRENDS AND DEVELOPMENTS

External environmental factors post mix effects on beauty and personal care in Malaysia

Outlook

Growing number of halal beauty and personal care range identified in 2015

Outlook

Emerging use of natural ingredients in formulation of beauty and personal care products

Outlook

MARKET DATA

Table 19 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 23 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 27 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 28 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

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Research Methods

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Country Report

Skin Care in Malaysia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Skin Care in Malaysia - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Skin Care in Malaysia - Company Profiles

AmorePacific Malaysia Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tohtonku Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Procter & Gamble (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Changes in government policies slowdown demand in beauty and personal care

Whitening and anti-aging as important feature in products

International players lead performance in 2015

New products development in Malaysia features natural ingredients

Slow positive outlook expected in beauty and personal care

KEY TRENDS AND DEVELOPMENTS

External environmental factors post mix effects on beauty and personal care in Malaysia

Growing number of halal beauty and personal care range identified in 2015

Emerging use of natural ingredients in formulation of beauty and personal care products

MARKET DATA

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