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Country Report

Malaysia Flag Skin Care in Malaysia

Price: US$900

About this Report

Executive Summary

TRENDS

  • Rapid urbanisation in Malaysia resulted in strong demand for skin care products from both men and women. An increasing number of consumers were exposed to a wide variety of skin care products, such as skin care products enhanced with collagen and other natural ingredients, introduced by mass and premium brands in hypermarkets, personal care specialists, supermarkets and department stores. Due to increasing disposable incomes and stronger consumer purchasing confidence in 2012, strong demand was seen for skin care products, particularly mass brands, since consumers could afford them to enhance or maintain their skin condition.

COMPETITIVE LANDSCAPE

  • L'Oréal continued to lead skin care in Malaysia in 2012, with a 12% value share. L’Oréal covers an extensive range of skin care products, marketed under different brands, such as Lancôme, Biotherm, Garnier and of course L’Oréal Dermo-Expertise. The wide variety of skin care brands marketed by the company covers both facial care and body care. Constant new launches by L'Oréal also ensured that the company maintained its position in the highly competitive skin care category in Malaysia. In 2012, the company launched significant new products, such as L’Oréal Paris White Perfect at the end of May, and Garnier PureActive Multi-Action Scrub. Procter & Gamble maintained its second position within skin care in 2012, with a 12% value share. The highly recognisable skin care brands marketed by the company include SK-II and Olay; the former was the leading brand in 2012, with a 7% value share in overall skin care.

PROSPECTS

  • Skin care is expected to increase by a CAGR of 3% in constant value terms over the forecast period in Malaysia, with slightly slower growth expected compared with the review period. Skin care is approaching maturity, which will cause value and volume growth rates to slow down. Instead, consumers will switch between brands and products to look for the right skin care products. Therefore, consumers with higher spending power will even trade-up to premium brands in skin care, because of high brand-consciousness. More new launches containing different functional benefits will continue to boost the value growth of skin care over the next five years. Some popular specific benefits contained in skin care products include whitening and anti-ageing. Manufacturers will continue to invest extensively in developing skin care products by focusing on these features, or features beyond these.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Malaysia?
  • What are the major brands in Malaysia?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2007-2012
  • Table 2 Sales of Skin Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Skin Care by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
  • Table 5 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 6 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
  • Table 7 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 8 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 9 Skin Care NBO Company Shares by Value 2008-2012
  • Table 10 Skin Care LBN Brand Shares by Value 2009-2012
  • Table 11 Facial Moisturisers LBN Brand Shares by Value 2009-2012
  • Table 12 Anti-agers LBN Brand Shares by Value 2009-2012
  • Table 13 Firming/Anti-cellulite Body Care LBN Brand Shares by Value 2009-2012
  • Table 14 General Purpose Body Care LBN Brand Shares by Value 2009-2012
  • Table 15 Skin Care Premium LBN Brand Shares by Value 2009-2012
  • Table 16 Forecast Sales of Skin Care by Category: Value 2012-2017
  • Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 18 Forecast Sales of Skin Care by Premium Vs Mass: % Value Analysis 2012-2017

Skin Care in Malaysia - Company Profiles

Ginvera Marketing Enterprise Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Ginvera Marketing Enterprise Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Ginvera Marketing Enterprise Sdn Bhd: Competitive Position 2012

Tohtonku Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Tohtonku Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Tohtonku Sdn Bhd: Competitive Position 2012

Beauty and Personal Care in Malaysia - Industry Context

EXECUTIVE SUMMARY

Improved economic performance fuels growth

Malaysians favour nature-inspired products

Multinational players dominate beauty and personal care in 2012

Health and beauty retailers accounts for the strongest share of sales

Positive outlook for beauty and personal care in the forecast period

KEY TRENDS AND DEVELOPMENTS

Beauty and personal care encounters a more diverse marketing and advertising approach

Increasing urbanisation fuels growth in beauty and personal care

A rising number of beauty and personal care products incorporate natural ingredients

Manufacturers continue to differentiate their products from those of their rivals with specific value-added and functional benefits

Greater focus on developing gender-specific products

MARKET DATA

  • Table 19 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 21 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 22 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 23 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 24 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 25 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 27 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 28 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 31 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 32 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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