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Country Report

Malaysia Flag Skin Care in Malaysia

| Pages: 32

Price: US$900

About this Report

Executive Summary

TRENDS

  • Skin care was one of the most dynamic categories in Malaysian beauty and personal care. Even though it achieved large value sales, it still recorded fairly strong growth. This strong performance was attributed to many factors. Rapid urbanisation resulted in many people joining the office lifestyle, which tend to place high importance on having a professional and well-groomed appearance. Constant innovation by industry players also attracted consumers’ attention to skin care products, together with marketing and advertising activities that further educated consumers on the new product benefits and drove high demand.

COMPETITIVE LANDSCAPE

  • L'Oréal continued to gain share to remain as leader of skin care with 12% retail value share in 2013. L’Oréal covers an extensive range of skin care products and markets different brands such as Lancôme, Biotherm, and of course L’Oréal Dermo-Expertise. This extensive portfolio with both premium and mass brands enabled the company to target a wide range of consumer groups. In addition, its long establishment in skin care allowed it to have a deep knowledge of the latest trends and consumer needs.

PROSPECTS

  • Skin care will benefit from the rising attention to one’s personal appearance, especially from the urban office workers. A rapid urbanisation rate will contribute to the positive performance of skin care over the forecast period. As a category fast approaching maturity, skin care is expected to record slowing value and volume growth rates. As such, it is predicted to record a value CAGR of 4% at constant 2013 prices which is expected to be slower than the average of the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Malaysia?
  • What are the major brands in Malaysia?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2008-2013
  • Table 2 Sales of Skin Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 8 NBO Company Shares of Skin Care: % Value 2009-2013
  • Table 9 LBN Brand Shares of Skin Care: % Value 2010-2013
  • Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2010-2013
  • Table 11 LBN Brand Shares of Anti-agers: % Value 2010-2013
  • Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2010-2013
  • Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2010-2013
  • Table 14 LBN Brand Shares of Premium Skin Care: % Value 2010-2013
  • Table 15 Forecast Sales of Skin Care by Category: Value 2013-2018
  • Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2013-2018

Skin Care in Malaysia - Company Profiles

Avon Cosmetics (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosmetics (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Avon Cosmetics (M) Sdn Bhd: Competitive Position 2013

L'Oréal (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 L'Oréal (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 L'Oréal (M) Sdn Bhd: Competitive Position 2013

Procter & Gamble (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Procter & Gamble (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Procter & Gamble (M) Sdn Bhd: Competitive Position 2013

Beauty and Personal Care in Malaysia - Industry Context

EXECUTIVE SUMMARY

Slowing down performance due to maturity

Urbanisation helps to drive demand

International players continue to dominate

Department stores remains as biggest channel in terms of retail value sales

Good performance predicted for beauty and personal care

KEY TRENDS AND DEVELOPMENTS

Poor economic conditions affect beauty and personal care

Rapid urbanisation drives demand for beauty and personal care

Rising number of products with natural positioning

MARKET DATA

  • Table 17 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 19 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 20 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 21 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 22 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 23 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 24 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 25 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 26 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 27 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 28 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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