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Country Report

Skin Care in

Skin Care in Malaysia

36 pages, May 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Skin care remained as one of the most significantly used beauty and personal care categories in Malaysia. Many Malaysians are willing to spend on skin care, be it mass or premium. With a growing number of male consumers becoming increasingly aware of men’s grooming and their appearance, demand for men’s skin care also grew significantly.

COMPETITIVE LANDSCAPE

Procter & Gamble led skin care in 2016 with a 12% value share. The company markets the leading skin care brand in Malaysia, SK-II, as well as other brands such as Olay. Aside from an established brand reputation, SK-II was constant in launching new products to cater to different consumer needs. For example, a marketing event was organised in October 2016 by SK-II in conjunction with the launch of Suminagashi-inspired Limited Edition Festive Facial Treatment Essence available in three different designs and colours. Olay by Procter & Gamble also introduced a new skin care range such as Olay Regenerist Miracle Duo comprised of Olay Regenerist Miracle Boost Youth Pre-Essence.

PROSPECTS

The use of skin care is expected to remain strong in Malaysia. As female Malaysians actively seek suitable skin care, male consumers are also becoming increasingly exposed to the use of skin care, as witnessed in the emerging trend of men’s grooming in Malaysia. The launch of a greater variety of men’s grooming skin care products under brands such as SG Men, L’Oréal, Nivea Men and SK-II as well as Sulwhasoo has explained the growing demand for men’s grooming in Malaysia.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Skin Care Market Research Report

Sample Skin Care Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Malaysia?
What are the major brands in Malaysia?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Malaysia - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2011-2016
Table 2 Sales of Skin Care by Category: % Value Growth 2011-2016
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2012-2016
Table 8 NBO Company Shares of Skin Care: % Value 2012-2016
Table 9 LBN Brand Shares of Skin Care: % Value 2013-2016
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2013-2016
Table 11 LBN Brand Shares of Anti-agers: % Value 2013-2016
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2013-2016
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2013-2016
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2013-2016
Table 15 Forecast Sales of Skin Care by Category: Value 2016-2021
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2016-2021

Skin Care in Malaysia - Company Profiles

Procter & Gamble (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tohtonku Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Unilever (M) Holdings Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Procter & Gamble (M) Sdn Bhd: Key Facts
Summary 2 Procter & Gamble (M) Sdn Bhd: Competitive Position 2016
Summary 3 Tohtonku Sdn Bhd: Key Facts
Summary 4 Tohtonku Sdn Bhd: Competitive Position 2016
Summary 5 Unilever (M) Holdings Sdn Bhd: Key Facts
Summary 6 Unilever (M) Holdings Sdn Bhd: Competitive Position 2016

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Slow economic conditions slow demand for beauty and personal care in 2016

Discounts and promotions attract sales

International manufacturers dominate sales in 2016

Convenient application format evident among many new products

Slow positive outlook anticipated for beauty and personal care over forecast period

KEY TRENDS AND DEVELOPMENTS

Beauty and personal care with natural positioning encounters strong demand

Outlook

Strengthening presence of halal beauty and personal care

Outlook

Cross-category benefits enjoy growth opportunity

Outlook

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 19 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 20 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 21 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 22 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 23 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 24 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 25 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 26 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 27 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 28 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021

Country Report

Skin Care in Malaysia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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Overview

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Table of Contents

Skin Care in Malaysia - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Skin Care in Malaysia - Company Profiles

Procter & Gamble (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tohtonku Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Unilever (M) Holdings Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Slow economic conditions slow demand for beauty and personal care in 2016

Discounts and promotions attract sales

International manufacturers dominate sales in 2016

Convenient application format evident among many new products

Slow positive outlook anticipated for beauty and personal care over forecast period

KEY TRENDS AND DEVELOPMENTS

Beauty and personal care with natural positioning encounters strong demand

Strengthening presence of halal beauty and personal care

Cross-category benefits enjoy growth opportunity

MARKET DATA

SOURCES

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