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Country Report

Malaysia Flag Skin Care in Malaysia

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • More young people and adults have become concerned about their appearance and more aware of the quality and effectiveness of skin care products. Many consumers have long desired spotless, flawless and fair skin and they were influenced by television advertisements for skin care products, especially ones endorsed by celebrities.

COMPETITIVE LANDSCAPE

  • L'Oréal (M) was the leading player in 2014, with a 12% share of retail value sales (MYR211 million). The company offered a wide range of skin care products and it led mass firming/anti-cellulite body care, mass face masks and mass toners. Besides, it has developed a strong distribution network to sell affordable products with quality assurance.

PROSPECTS

  • More male consumers are demanding premium skin care products, and they are increasingly quality conscious. Besides, the young generation and adults are highly concerned about their appearance, which will also drive sales in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Malaysia?
  • What are the major brands in Malaysia?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2009-2014
  • Table 2 Sales of Skin Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Skin Care by Premium vs Mass: % Value 2009-2014
  • Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 9 NBO Company Shares of Skin Care: % Value 2010-2014
  • Table 10 LBN Brand Shares of Skin Care: % Value 2011-2014
  • Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2011-2014
  • Table 12 LBN Brand Shares of Anti-agers: % Value 2011-2014
  • Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2011-2014
  • Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2011-2014
  • Table 15 LBN Brand Shares of Premium Skin Care: % Value 2011-2014
  • Table 16 Forecast Sales of Skin Care by Category: Value 2014-2019
  • Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 18 Forecast Sales of Skin Care by Premium vs Mass: % Value 2014-2019

Skin Care in Malaysia - Company Profiles

Avon Cosmetics (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosmetics (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Avon Cosmetics (M) Sdn Bhd: Competitive Position 2014

Procter & Gamble (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Procter & Gamble (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Procter & Gamble (M) Sdn Bhd: Competitive Position 2014

Beauty and Personal Care in Malaysia - Industry Context

EXECUTIVE SUMMARY

Strong purchasing power drives sales

Players focus more on men

International brands continue to dominate

Aggressive new product development by the top players

Slower value growth is anticipated over the forecast period

KEY TRENDS AND DEVELOPMENTS

Distribution sees a slow move towards non-store retailing

Male consumers increasingly demand more premium brands

Retailers boost sales through product expansion and in-store services

MARKET DATA

  • Table 19 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 23 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 27 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 28 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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