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Country Report

Malaysia Flag Skin Care in Malaysia

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • Anti-aging and whitening were still subjected as two most important components in skin care products within Malaysia. Consumer’s purchasing decision is basically surrounding these factors as they are being prioritised by most users. Within Malaysia, both mass and premium skin care brands are positioning majority of their products towards anti-aging and the benefits of whitening. For examples, Nivea Visage, Bio-essence, SK-II, Sulwhasoo and Laneige are major brands promoting sales of skin care products specialising in anti-aging and whitening.

COMPETITIVE LANDSCAPE

  • Procter & Gamble topped performance in skin care within Malaysia throughout 2015 with 12% value sales share. The company holds the right to market and distribute key skin care brands like SK-II and Olay. SK-II engaged a different marketing strategy by launching more premium skin care sets/kits to attract new customers base to try out its products. Among the newly launched sets/kits, SK-II Pitera Welcome Kit – a complete skin care regimen for crystal clear skin was one of the most popular starter kit from SK-II in 2015. On the other hand, limited edition bottles range unveiled by SK-II prior to Christmas season in 2015 has also helped in generating strong boost in sales.

PROSPECTS

  • Over the forecast period, consumers in Malaysia are likely to switch between premium and mass skin care range. This is mainly due to economic uncertainties still foresee to affect demand and purchase decision made by consumers. Widening and diversifying in mass skin care range and brands in many retail outlets such as AEON Wellness, Guardian and Watsons suggested more consumers to be aware in benefits provided by skin care products. Thus, consumers exposed to more skin care range are likely to purchase mass skin care brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Malaysia?
  • What are the major brands in Malaysia?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2010-2015
  • Table 2 Sales of Skin Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Skin Care by Premium vs Mass: % Value 2010-2015
  • Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 9 NBO Company Shares of Skin Care: % Value 2011-2015
  • Table 10 LBN Brand Shares of Skin Care: % Value 2012-2015
  • Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
  • Table 12 LBN Brand Shares of Anti-agers: % Value 2012-2015
  • Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
  • Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
  • Table 15 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
  • Table 16 Forecast Sales of Skin Care by Category: Value 2015-2020
  • Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 18 Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020

Skin Care in Malaysia - Company Profiles

AmorePacific Malaysia Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 AmorePacific (M) Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 AmorePacific (M) Sdn Bhd: Competitive Position 2015

Procter & Gamble (M) Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Procter & Gamble Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Procter & Gamble Sdn Bhd: Competitive Position 2015

Tohtonku Sdn Bhd in Beauty and Personal Care (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tohtonku Sdn Bhd: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Tohtonku Sdn Bhd: Competitive Position 2015

Beauty and Personal Care in Malaysia - Industry Context

EXECUTIVE SUMMARY

Changes in government policies slowdown demand in beauty and personal care

Whitening and anti-aging as important feature in products

International players lead performance in 2015

New products development in Malaysia features natural ingredients

Slow positive outlook expected in beauty and personal care

KEY TRENDS AND DEVELOPMENTS

External environmental factors post mix effects on beauty and personal care in Malaysia

Growing number of halal beauty and personal care range identified in 2015

Emerging use of natural ingredients in formulation of beauty and personal care products

MARKET DATA

  • Table 19 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 23 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 27 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 28 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care
    • Skin Care Sets/Kits
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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