Country Report

Skin Care in Malaysia

Aug 2013

Price: US$900

About this Report

Executive Summary

TRENDS

Rapid urbanisation in Malaysia resulted in strong demand for skin care products from both men and women. An increasing number of consumers were exposed to a wide variety of skin care products, such as skin care products enhanced with collagen and other natural ingredients, introduced by mass and premium brands in hypermarkets, personal care specialists, supermarkets and department stores. Due to increasing disposable incomes and stronger consumer purchasing confidence in 2012, strong demand was seen for skin care products, particularly mass brands, since consumers could afford them to enhance or maintain their skin condition.

COMPETITIVE LANDSCAPE

L'Oréal continued to lead skin care in Malaysia in 2012, with a 12% value share. L’Oréal covers an extensive range of skin care products, marketed under different brands, such as Lancôme, Biotherm, Garnier and of course L’Oréal Dermo-Expertise. The wide variety of skin care brands marketed by the company covers both facial care and body care. Constant new launches by L'Oréal also ensured that the company maintained its position in the highly competitive skin care category in Malaysia. In 2012, the company launched significant new products, such as L’Oréal Paris White Perfect at the end of May, and Garnier PureActive Multi-Action Scrub. Procter & Gamble maintained its second position within skin care in 2012, with a 12% value share. The highly recognisable skin care brands marketed by the company include SK-II and Olay; the former was the leading brand in 2012, with a 7% value share in overall skin care.

PROSPECTS

Skin care is expected to increase by a CAGR of 3% in constant value terms over the forecast period in Malaysia, with slightly slower growth expected compared with the review period. Skin care is approaching maturity, which will cause value and volume growth rates to slow down. Instead, consumers will switch between brands and products to look for the right skin care products. Therefore, consumers with higher spending power will even trade-up to premium brands in skin care, because of high brand-consciousness. More new launches containing different functional benefits will continue to boost the value growth of skin care over the next five years. Some popular specific benefits contained in skin care products include whitening and anti-ageing. Manufacturers will continue to invest extensively in developing skin care products by focusing on these features, or features beyond these.

Samples (FAQs about samples):

Sample Skin Care Market Research Report

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Malaysia?
What are the major brands in Malaysia?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.