Wellness, skin health and self-care are expected to continue to play important roles for most Austria consumers over the forecast period. Thus, the demand for skin care products is likely to grow further, albeit still limited by financial insecurity and inflationary pressure on household budgets.
With increasing time restraints, in line with the fuller return to busy lifestyles, products that are quick and easy to use and offer multiple benefits, as well as sets/kits of pre-selected products intended to achieve the best skin care routine in a few easy steps, are highly likely to drive retail volume and value sales. In addition, natural ingredients and free from products are set to continue to perform well, as long as efficacy is still evident and prices are comparable.
More individualised offers and digital tools to determine skin types and the best skin care routines and products are likely to become more common and support retail volume and value growth. Product offers beyond simply age-related features, including environmental factors, skin types, etc, are predicted to continue to stimulate interest in skin care options.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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