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Country Report

Skin Care in China

| Pages: 68

Price: US$900

About this Report

Executive Summary

TRENDS

  • Skin care in China experienced robust current value growth of 10% in 2012, underpinned by buoyant demand, in line with growing awareness of personal appearance and wellbeing, as well as rising disposable incomes. Polarised consumption behaviour was remarkable in skin care in 2012, with more consumers trading up to premium products, and some trading down to mass products.

COMPETITIVE LANDSCAPE

  • L'Oréal China continued to lead skin care in 2012, enjoying a value share of 17%. L'Oréal’s continuous share increase was chiefly due to its persistent efforts in terms of product research and development, as well as higher investment in television and online advertising. For example, the new product L'Oréal Paris Youth Code Prodigious Rejuvenating Pre-Essence was successfully launched in early 2012, which was widely regarded as the masstige imitation of the company’s bestselling Lancôme Génifique serum, featuring its effective revitalising function, and was warmly welcomed by young women. In addition, L’Oréal invested a huge amount of money in establishing an online platform in order to attract more consumers.

PROSPECTS

  • Skin care is expected to witness a healthy growth momentum from 2012 to 2017, registering a CAGR of 10% in constant value terms, mainly stimulated by rising disposable incomes, increased awareness of personal appearance, and leading players’ continuous efforts in terms of marketing, distribution and product development.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in China?
  • What are the major brands in China?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2007-2012
  • Table 2 Sales of Skin Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Skin Care by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 4 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
  • Table 5 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 6 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
  • Table 7 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 8 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 9 Skin Care NBO Company Shares by Value 2008-2012
  • Table 10 Skin Care LBN Brand Shares by Value 2009-2012
  • Table 11 Facial Moisturisers LBN Brand Shares by Value 2009-2012
  • Table 12 Anti-agers LBN Brand Shares by Value 2009-2012
  • Table 13 Firming/Anti-cellulite Body Care LBN Brand Shares by Value 2009-2012
  • Table 14 General Purpose Body Care LBN Brand Shares by Value 2009-2012
  • Table 15 Skin Care Premium LBN Brand Shares by Value 2009-2012
  • Table 16 Forecast Sales of Skin Care by Category: Value 2012-2017
  • Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 18 Forecast Sales of Skin Care by Premium Vs Mass: % Value Analysis 2012-2017

Skin Care in China - Company Profiles

Amway (China) Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Amway (China) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Amway (China) Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 3 Amway (China) Co Ltd: Competitive Position 2012

Bawang (Guangzhou) Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Bawang (Guangzhou) Co Ltd: Key Facts
  • Summary 5 Bawang (Guangzhou) Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Bawang (Guangzhou) Co Ltd: Competitive Position 2012

Jala (Group) Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Jala (Group) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Jala (Group) Co Ltd: Competitive Position 2012

L'Oréal China in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 L’Oréal China: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 L’Oréal China: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 11 L’Oréal China: Competitive Position 2012

Procter & Gamble (Guangzhou) Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Procter & Gamble (Guangzhou) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2012

Shanghai Jahwa United Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Shanghai Jahwa United Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Shanghai Jahwa Co Ltd: Competitive Position 2012

Shiseido China Co Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Shiseido China Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Shiseido China Co Ltd: Competitive Position 2012

Unilever China Ltd in Beauty and Personal Care (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 Unilever China Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 19 Unilever China Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 20 Unilever China Ltd: Competitive Position 2012

Beauty and Personal Care in China - Industry Context

EXECUTIVE SUMMARY

Strong value growth continues, with steady demand

Rising incomes and pursuit of personal wellbeing fuel the premiumisation trend

Multinationals further consolidate the market, with stronger competition

Internet retailing rockets, with new players in e-commerce

Healthy value growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rising disposable incomes and the rising pursuit of personal wellbeing fuel sales

The premiumisation trend continues

Specifically targeted beauty and personal care products are increasingly popular

The competition intensifies, with multinationals taking the lead

Internet retailing of beauty and personal care products increases rapidly

TERRITORY KEY TRENDS AND DEVELOPMENTS

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

MARKET DATA

  • Table 19 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 21 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 22 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 23 Sales of Beauty and Personal Care by Region: Value 2007-2012
  • Table 24 Sales of Beauty and Personal Care by Region: % Value Growth 2007-2012
  • Table 25 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 26 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 27 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 28 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 29 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 30 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 31 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 32 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 33 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
  • Table 34 Forecast Sales of Beauty and Personal Care by Region: Value 2012-2017
  • Table 35 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2012-2017

SOURCES

  • Summary 21 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Premium vs mass
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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