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Country Report

USA Flag Skin Care in the US

| Pages: 47

Price: US$990

About this Report

Executive Summary

TRENDS

  • As sales of premium skin care slowed down in 2014, the total US skin care category grew by a lower rate in 2014 than in 2013. After growing by 10% in 2012 and by 8% in 2013, the premium skin care category grew by a lower 4% in 2014. Consumer demand for premium skin care products slowed in 2014 as there were no blockbuster innovations. With already high consumption rates of premium skin care among US consumers, it is difficult to grow the segment without big launches. In turn, the US skin care category grew by 3% in 2014 after growing by 4% in 2013.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson Consumer Products Inc led skin care with a 12% value share in 2014, unchanged from 2013. The company operates mainly in the mass skin care arena with its Neutrogena and Aveeno brands but has its RoC brand in premium skin care. Neutrogena, the largest mass skin care brand, had another strong year in 2014. The Neutrogena brand retained its 6% value share in 2014. Neutrogena is able to reach a wide age range as teenagers start out with their acne treatment products, move into facial moisturisers, and then onto anti-agers. The company’s Aveeno brand held a 3% value share in 2014, up slightly from 2013. Aveeno’s sales have benefited from the company’s 2013 decision to hire actress Jennifer Aniston to represent the skin care brand.

PROSPECTS

  • Skin care is expected to increase by 2% CAGR in constant 2014 terms over the forecast period. The 2% constant value CAGR is higher than the review period’s 1% CAGR. Facial care is expected to show 2% CAGR over the forecast period vs body care’s 1% CAGR. While major skin care categories such as facial cleansers and moisturisers have reached maturity, all facial care categories, with the exception of toners, are expected to show value growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in USA?
  • What are the major brands in USA?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2009-2014
  • Table 2 Sales of Skin Care by Category: % Value Growth 2009-2014
  • Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
  • Table 8 NBO Company Shares of Skin Care: % Value 2010-2014
  • Table 9 LBN Brand Shares of Skin Care: % Value 2011-2014
  • Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2011-2014
  • Table 11 LBN Brand Shares of Anti-agers: % Value 2011-2014
  • Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2011-2014
  • Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2011-2014
  • Table 14 LBN Brand Shares of Premium Skin Care: % Value 2011-2014
  • Table 15 Forecast Sales of Skin Care by Category: Value 2014-2019
  • Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2014-2019

Skin Care in the US - Company Profiles

Estée Lauder Cos Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Estée Lauder Cos Inc: Key Facts
  • Summary 2 Estée Lauder Cos Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Estée Lauder Cos Inc: Competitive Position 2014

L Brands Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 L Brands Inc: Key Facts
  • Summary 5 L Brands Inc: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 L Brands Inc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 L Brands Inc: Competitive Position 2014

L'Oréal USA Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 L’Oréal USA Inc: Key Facts
  • Summary 9 L’Oréal USA Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 L’Oréal USA Inc: Competitive Position 2014
  • Summary 11 Body Shop Inc: Competitive Position 2014

Procter & Gamble Co, The in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 The Procter & Gamble Co: Key Facts
  • Summary 13 The Procter & Gamble Co: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 14 The Procter & Gamble Co: Competitive Position 2014

Beauty and Personal Care in the US - Industry Context

EXECUTIVE SUMMARY

US beauty and personal care market grows in 2014

Consumers embrace a more natural look

Global companies lead competitive market

New products focus on multiple benefits

Beauty and personal care to see modest growth ahead

KEY TRENDS AND DEVELOPMENTS

Retailers Expand Premium Beauty Beyond Traditional Department Store Counters

An Improving Economy Aids Beauty Services Industry

Newer products maintain innovation via technology and positioning, but could cannibalise other categories

MARKET DATA

  • Table 17 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 19 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 20 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 21 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 22 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 23 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 24 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 25 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 26 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 27 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 28 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 29 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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