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Country Report

USA Flag Skin Care in the US

| Pages: 43

Price: US$990

About this Report

Executive Summary

TRENDS

  • The US beauty and personal care market is drawing inspiration from South Korean beauty, with this influence being particularly strong in skin care. Since 2011, South Korean brands have rapidly expanded their presence in the US through online retailers and beauty specialist retailers. Korean beauty (K-beauty) places a strong emphasis on active botanical ingredients, with many product names including the key ingredient. Brands like Innisfree also advertise natural ingredients harvested from pristine locations, while others like SK-II advertise ingredients found in traditional Korean herbal medicine. Partly due to this influence and partly due to the increased availability of information via the internet, US skin care has also become increasingly ingredient-focused, and both natural and dermaceutical brands have benefited from this. Above all, K-beauty promotes the idea that skin care should be pleasurable by imbuing products with experiential delights, from luxurious foaming cleansers and effervescent face masks to fragrant toners laden with floating flower petals and whimsical fruit- and animal-shaped packaging. Furthermore, Korean skin care routines incorporate many more product types than their US counterparts. This has driven US growth in previously marginal categories such as toners, serums, face masks, gels and essences.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson Consumer Products Inc continued to lead skin care in 2015 with a 10% value share, up marginally on the previous year. The company is present mainly in mass skin care with its Neutrogena and Aveeno brands, but also offers the RoC brand in premium skin care. Neutrogena, the largest mass skin care brand, had another strong year in 2015. It outpaced overall skin care with a 4% value sales increase, with this being partly down to the success of its hyaluronic acid-based Hydro Boost line. The company’s Aveeno brand maintained a 3% value share in 2015.

PROSPECTS

  • Skin care is expected to record a value CAGR of 2% at constant 2015 prices over the forecast period. This will be a marginally stronger performance than that of the review period. Facial care is predicted to post a value CAGR of 2% at constant 2015 prices, unchanged from the review period. Several mass skin care categories including mass toners, mass facial moisturisers and mass acne treatments are set to register a slight decline over the forecast period due to their relative maturity as well as increased competition from premium skin care. Nevertheless, all other facial care categories are expected to post positive value growth to 2020.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in USA?
  • What are the major brands in USA?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Skin Care in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Skin Care by Category: Value 2010-2015
  • Table 2 Sales of Skin Care by Category: % Value Growth 2010-2015
  • Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 8 NBO Company Shares of Skin Care: % Value 2011-2015
  • Table 9 LBN Brand Shares of Skin Care: % Value 2012-2015
  • Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
  • Table 11 LBN Brand Shares of Anti-agers: % Value 2012-2015
  • Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
  • Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
  • Table 14 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
  • Table 15 Forecast Sales of Skin Care by Category: Value 2015-2020
  • Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020

Skin Care in the US - Company Profiles

Estée Lauder Cos Inc in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Estée Lauder Cos Inc: Key Facts
  • Summary 2 Estée Lauder Cos Inc: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Estée Lauder Cos Inc: Competitive Position 2015

Procter & Gamble Co, The in Beauty and Personal Care (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 The Procter & Gamble Co: Key Facts
  • Summary 5 The Procter & Gamble Co: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 The Procter & Gamble Co: Competitive Position 2015

Beauty and Personal Care in the US - Industry Context

EXECUTIVE SUMMARY

US beauty and personal care registers healthy current value growth in 2015

Major beauty players look to restructure

Products providing new benefits blur category boundaries

US market becomes increasingly multicultural

Beauty and personal care expected to experience moderate continued growth

KEY TRENDS AND DEVELOPMENTS

Increasing importance of the masstige segment

Market segmentation and personalisation

Naturals

  • Table 17 Desired Product Features

MARKET DATA

  • Table 18 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 19 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 20 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 21 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 23 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 24 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 25 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 26 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 27 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 29 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 30 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Skin Care
    • Body Care
      • Firming/Anti-Cellulite Body Care
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
      • General Purpose Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
    • Facial Care
      • Acne Treatments
        • Premium Acne Treatments
        • Mass Acne Treatments
      • Face Masks
        • Premium Face Masks
        • Mass Face Masks
      • Facial Cleansers
        • Liquid/Cream/Gel/Bar Cleansers
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
        • Facial Cleansing Wipes
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
      • Facial Moisturisers
        • Premium Facial Moisturisers
        • Mass Facial Moisturisers
      • Lip Care
        • Premium Lip Care
        • Mass Lip Care
      • Anti-Agers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Toners
        • Premium Toners
        • Mass Toners
    • Hand Care
      • Premium Hand Care
      • Mass Hand Care
    • Skin Care Sets/Kits
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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