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Country Report

Toilet Care in Argentina

| Pages: 21

Price: US$900

About this Report

Executive Summary

TRENDS

  • Global companies continue to seek sources for growth outside developed economies as there are still no clear signs of an end to the global turmoil, which is primarily affecting the developed countries in Europe. Increasing sales in emerging markets has been the main strategy, as these economies continues to show GDP growth, low levels of external debt to GDP, surplus in their current accounts on the balance of payments and surplus in their fiscal budgets, and have also increased their share as destinations of foreign direct investments from the rest of the world. Job creation, increasing disposable income and a rising middle class are creating a stronger internal market and driving premiumisation and sales growth across home care categories, including toilet tissue. The Argentinean market has seen strong growth in sales and intense activity from companies regarding new product developments and advertising.

COMPETITIVE LANDSCAPE

  • SC Johnson led toilet care sales in 2012 with a retail value share of 60% due to the popularity of its Glade, Mr Músculo and Lysoform brands, which were the first to offer multi-functionality (deodorising, cleaning and disinfecting). In addition, these brands were supported heavily by advertising and a wide distribution network, thus making SC Johnson almost unbeatable due to its economies of scale.

PROSPECTS

  • Toilet care has an expected forecast period constant retail value CAGR of 2%. Toilet liquids, which accounted for 56% of toilet care volume (tonnes) sales in 2012, will fuel overall sales due to the above mentioned trends.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Argentina market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in Argentina?
  • What are the major brands in Argentina?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2007-2012
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2007-2012
  • Table 3 Toilet Care Company Shares 2008-2012
  • Table 4 Toilet Care Brand Shares 2009-2012
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2012-2017
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2012-2017

Toilet Care in Argentina - Company Profiles

Arquim SA in Home Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Arquim SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Arquim SA: Competitive Position 2012

Industrias Iberia SAIC in Home Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Industrias Iberia SAIC: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Industrias Iberia SAIC: Competitive Position 2012

Home Care in Argentina - Industry Context

EXECUTIVE SUMMARY

Private label seeing benefits from down trading

Real estate market and construction industry plummeted

External and internal political interference hurts confidence

Inflation eroding purchasing power at a faster pace

Import barriers drive shortages of goods across categories

KEY TRENDS AND DEVELOPMENTS

Private label seeing benefits from down trading

Real estate and construction industry plummeted

External and internal political interference hurts confidence

Inflation eroding purchasing power at a faster pace

Import barriers drive shortages of goods across sectors

MARKET INDICATORS

  • Table 7 Households 2007-2012

MARKET DATA

  • Table 8 Sales of Home Care by Category: Value 2007-2012
  • Table 9 Sales of Home Care by Category: % Value Growth 2007-2012
  • Table 10 Home Care Company Shares 2008-2012
  • Table 11 Home Care Brand Shares 2009-2012
  • Table 12 Penetration of Private Label by Category 2007-2012
  • Table 13 Sales of Home Care by Distribution Format: % Analysis 2007-2012
  • Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2012
  • Table 15 Forecast Sales of Home Care by Category: Value 2012-2017
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2012-2017

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Mousse/Foam
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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