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Country Report

Argentina Flag Toilet Care in Argentina

| Pages: 20

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Given a strong drop in purchasing powers, with a general inflation rate of 40% and average salary increases of 25%, and a fall in employment levels, demand for toilet care products was negatively affected in 2014. Although toilet care products play a fundamental role in the cleaning habits of the middle and upper classes, sales could not escape the economic and social situation of the country during 2014.

COMPETITIVE LANDSCAPE

  • Competition within toilet care is highly concentrated, with international companies such as SC Johnson & Son de Argentina, Reckitt Benckiser Argentina and Clorox Argentina in comfortable leading positions. These three companies accounted for a combined value share of 96% in 2014. Among domestic firms, only Arquim stands out, though its retail value share was only marginal in 2014.

PROSPECTS

  • Toilet care has great potential for growth in Argentina since it was still at an early growth stage as at the end of the review period. While the economic crisis in 2014 put a stop to the expansion of the category, a recovery is expected over the forecast period with volume sales set to grow at a CAGR of 1%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Argentina market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in Argentina?
  • What are the major brands in Argentina?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2009-2014
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Toilet Care: % Value 2010-2014
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2011-2014
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2014-2019
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

Toilet Care in Argentina - Company Profiles

Clorox Argentina SA in Home Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Clorox Argentina SA: Key Facts
  • Summary 2 Clorox Argentina SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Clorox Argentina SA: Competitive Position 2014

SC Johnson & Son de Argentina SAIC in Home Care (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 SC Johnson & Son de Argentina SAIC: Key Facts
  • Summary 5 SC Johnson & Son de Argentina SAIC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 SC Johnson & Son de Argentina SAIC: Competitive Position 2014

Home Care in Argentina - Industry Context

EXECUTIVE SUMMARY

Economic crisis restricts demand

Little space for national companies in home care

Independent small grocers is the principal distribution channel

A difficult horizon

KEY TRENDS AND DEVELOPMENTS

Home care is affected by the economic crisis

Dishwashers attract the attention of key players

Changes to the law regarding domestic employees

MARKET INDICATORS

  • Table 7 Households 2009-2014

MARKET DATA

  • Table 8 Sales of Home Care by Category: Value 2009-2014
  • Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
  • Table 10 NBO Company Shares of Home Care: % Value 2010-2014
  • Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
  • Table 13 Distribution of Home Care by Format: % Value 2009-2014
  • Table 14 Distribution of Home Care by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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