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Country Report

Finland Flag Toilet Care in Finland

| Pages: 24

Price: US$990

About this Report

Executive Summary

TRENDS

  • While toilet care products continued to be necessities in Finland, the category did not manage to remain immune from the recession. In order to save money, Finns compared prices and increasingly tried out private label products and purchased better value-for-money packs. New product development was not enough to prevent value sales from falling, despite focusing on convenience and making toilet hygiene easier while also delivering long-lasting and efficient results. In addition, all-in-one formats were popular, with products such as Cederroth Oy’s WC Kukka Oxy-tab, a toilet rim block which not only cleans the toilet but also serves as an air freshener, entering the marketplace. Emphasising environmental-friendliness was another trend present as more Finns became concerned about the impact of household chemicals on the environment.

COMPETITIVE LANDSCAPE

  • Transmeri Oy Ab remained the leading player in toilet care in 2015 with a 47% retail value share. The company markets the WC Duck brand, which benefits from regular new product launches as well as marketing efforts in addition to nationwide distribution and excellent shelf positioning.

PROSPECTS

  • While price will continue to be one of the most important factors when deciding which toilet care products to purchase as elevated unemployment is expected to continue over the forecast period, other trends will also be present. Those who can afford to spend more will be interested in products which help to clean, refresh and maintain the lifespan of their toilets with less effort and greater convenience.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Finland market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in Finland?
  • What are the major brands in Finland?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in Finland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2010-2015
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020

Toilet Care in Finland - Company Profiles

S Group in Home Care (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 S Group: Key Facts
  • Summary 2 S Group: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 S Group: Competitive Position 2015

Transmeri Oy Ab in Home Care (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Transmeri Oy Ab: Key Facts
  • Summary 5 Transmeri Oy Ab: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Transmeri Oy Ab: Competitive Position 2015

Unilever Finland Oy in Home Care (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Unilever Finland Oy: Key Facts
  • Summary 8 Unilever Finland Oy: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Unilever Finland Oy: Competitive Position 2015

Home Care in Finland - Industry Context

EXECUTIVE SUMMARY

Challenging times result in marginal value growth

Value-for-money deals appeal

Local companies play the domestic origin trump card

Choice of distribution outlet increases in importance

Positive but modest value growth predicted

KEY TRENDS AND DEVELOPMENTS

Recession eating into value growth potential

Green ingredients tackling consumer concerns

Private label performs well

MARKET INDICATORS

  • Table 7 Households 2010-2015

MARKET DATA

  • Table 8 Sales of Home Care by Category: Value 2010-2015
  • Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  • Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 13 Distribution of Home Care by Format: % Value 2010-2015
  • Table 14 Distribution of Home Care by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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