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Country Report

Finland Flag Toilet Care in Finland

| Pages: 24

Price: US$900

About this Report

Executive Summary

TRENDS

  • Toilet care increased by 3% in current value terms in 2013, partly due to a VAT increase from 23% to 24% in 2013, but also thanks to new launches in rim liquids and rim blocks. However, volume growth was low illustrating that the category is mature with consumers beginning to show increasing interest in more advanced and branded products.

COMPETITIVE LANDSCAPE

  • Transmeri leads toilet care, accounting for 46% of retail value sales in 2013. Transmeri is a privately-owned Finnish company, which holds the right to market well-known and strong multinational brands by SC Johnson & Son. Transmeri’s lead is a result of the popularity of the WC Duck brand, which was the number one brand within toilet liquids and ITBs. WC Duck has been available in Finland for several decades and enjoys significant consumer brand awareness and trust. A steady flow of new launches, including WC Duck Maxi in rim blocks in 2013, further supports the company’s category share.

PROSPECTS

  • Toilet care is predicted to grow by 6% in constant value terms over the forecast period. The sluggish forecast is due to increasing maturity and price competition from private label. However, sales will increase mainly as consumers will slowly trade up to more premium offerings.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Finland market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in Finland?
  • What are the major brands in Finland?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in Finland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2008-2013
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Toilet Care: % Value 2009-2013
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2010-2013
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2013-2018
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2013-2018

Toilet Care in Finland - Company Profiles

Transmeri Oy Ab in Home Care (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Transmeri Oy Ab: Key Facts
  • Summary 2 Transmeri Oy Ab: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Transmeri Oy Ab: Competitive Position 2013

Unilever Finland Oy in Home Care (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Unilever Finland Oy: Key Facts
  • Summary 5 Unilever Finland Oy: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Unilever Finland Oy: Competitive Position 2013

Home Care in Finland - Industry Context

EXECUTIVE SUMMARY

Unstable economic situation results in sluggish market development

Economy and premium positioned products squeeze standard products

International companies dominate home care in Finland

Larger outlets gain, while more expensive smaller stores lose ground

Sales predicted to recover although growth will remain relatively low

KEY TRENDS AND DEVELOPMENTS

No recovery for the Finnish economy in 2013

Eco products growing but remain marginal

Private label is well established and maturing

MARKET INDICATORS

  • Table 7 Households 2008-2013

MARKET DATA

  • Table 8 Sales of Home Care by Category: Value 2008-2013
  • Table 9 Sales of Home Care by Category: % Value Growth 2008-2013
  • Table 10 NBO Company Shares of Home Care: % Value 2009-2013
  • Table 11 LBN Brand Shares of Home Care: % Value 2010-2013
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2008-2013
  • Table 13 Distribution of Home Care by Format: % Value 2008-2013
  • Table 14 Distribution of Home Care by Format and Category: % Value 2013
  • Table 15 Forecast Sales of Home Care by Category: Value 2013-2018
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Mousse/Foam
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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