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Country Report

New Zealand Flag Toilet Care in New Zealand

| Pages: 21

Price: US$990

About this Report

Executive Summary

TRENDS

  • Toilet care is normally associated with strong formulations which kill germs and hygienically clean. Ingredients such as bleach have traditionally been used to effectively clean toilets; however, over the last three years green brands increased in this category by introducing gentler formulations. Ecostore’s toilet cleaner includes natural ingredients to clean the toilet, such as thyme, buchu leaf, eucalyptus and other vegetable extracts to act as surfactants.

COMPETITIVE LANDSCAPE

  • SC Johnson and Son (NZ) remained the leader in toilet care in 2014, with a value share of 46%, with the top-ranked brand Duck. The brand continued to operate in all categories within toilet care. No significant developments were seen within the Duck brand in 2014. The Duck patch, introduced in 2013, continued to be sold despite no advertising, whilst the Duck cageless gel ITBs continued to sell well, thanks to good advertising, along with Duck toilet liquid.

PROSPECTS

  • As new housing development is expected to continue over the forecast period, particularly in the Auckland and Christchurch suburb regions, toilet care is expected to remain buoyant, as most new-builds now incorporate more than one toilet, as either a stand-alone water closet, or an additional toilet within an ensuite bedroom.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in New Zealand?
  • What are the major brands in New Zealand?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2009-2014
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Toilet Care: % Value 2010-2014
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2011-2014
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2014-2019
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2014-2019

Toilet Care in New Zealand - Company Profiles

Earthwise Group in Home Care (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Earthwise Group: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Earthwise Group: Competitive Position 2014

Ecostore Ltd in Home Care (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Ecostore Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Ecostore Ltd: Competitive Position 2014

Home Care in New Zealand - Industry Context

EXECUTIVE SUMMARY

Home care experiences positive value growth

Green thinking inside and out

Domestic companies perform well

Supermarkets drive promotional purchases

Relatively static performance forecast

KEY TRENDS AND DEVELOPMENTS

Thinking about the environment

Multifunctional benefits in home care products

Domestic brands experience growth

MARKET INDICATORS

  • Table 7 Households 2009-2014

MARKET DATA

  • Table 8 Sales of Home Care by Category: Value 2009-2014
  • Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
  • Table 10 NBO Company Shares of Home Care: % Value 2010-2014
  • Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2009-2014
  • Table 13 Distribution of Home Care by Format: % Value 2009-2014
  • Table 14 Distribution of Home Care by Format and Category: % Value 2014
  • Table 15 Forecast Sales of Home Care by Category: Value 2014-2019
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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