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Country Report

New Zealand Flag Toilet Care in New Zealand

| Pages: 21

Price: US$990

About this Report

Executive Summary

TRENDS

  • The trend for cageless ITBs continued to develop to the detriment of caged alternatives (rim blocks or liquid products which are caged and hook over the toilet rim). Cageless products were seen as more inconspicuous with no need to dispose of any content, as the discs dissolve over time with flushing. In particular, SC Johnson & Son (NZ) offers Duck gel discs, which have been on the market for some time, although a number of competitors followed suit during the review period. For example, the domestic company Global Products Ltd and Reckitt Benckiser through their Spring Fresh and Harpic brands, respectively.

COMPETITIVE LANDSCAPE

  • SC Johnson & Son (NZ) is the leading player in toilet care, with a 44% share of retail value sales in 2015; a slight increase on 2014. Duck remained the top brand, operating in all subcategories. Duck introduced stronger formulations, including bleach as an ingredient, in the review period, such as Duck Protection Bleach Action (twin pack in-cistern devices) and Duck Power Extended Action (toilet liquids). In 2015, the company released Duck bleach discs, which come in a range of various fragrances. Duck bleach discs are also expected to perform well in rim blocks as cageless applications. While Duck offers a range of caged liquid products, private label continued to gain retail value share to the detriment of mainstream brands, including Duck, over the review period.

PROSPECTS

  • The use of bleach as an ingredient within toilet care is expected to continue over the forecast period. Bleach has a proven track record as a cleaning and whitening/brightening agent and as a killer of germs. Cageless ITBs are also predicted to remain popular, to the detriment of caged products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Toilet Care in New Zealand?
  • What are the major brands in New Zealand?
  • What are the future prospects for the toilet care products?
  • What are the key new product launches in the toilet care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Toilet Care in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Toilet Care by Category: Value 2010-2015
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020

Toilet Care in New Zealand - Company Profiles

Earthwise Group in Home Care (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Earthwise Group: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Earthwise Group: Competitive Position 2015

Ecostore Ltd in Home Care (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Ecostore Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Ecostore Ltd: Competitive Position 2015

Home Care in New Zealand - Industry Context

EXECUTIVE SUMMARY

Sophisticated products add value

Fragrance offer develops in home care

Henkel enters laundry care

The distribution of home care evolves

New housing boom is a key growth driver

KEY TRENDS AND DEVELOPMENTS

Convenience and environmental trends in packaging

Sweet smell of success

Channel choice for consumers

MARKET INDICATORS

  • Table 7 Households 2010-2015

MARKET DATA

  • Table 8 Sales of Home Care by Category: Value 2010-2015
  • Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  • Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 13 Distribution of Home Care by Format: % Value 2010-2015
  • Table 14 Distribution of Home Care by Format and Category: % Value 2015
  • Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Toilet Care
    • In-Cistern Devices
    • ITBs
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita

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