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Country Report

Hungary Flag Ice Cream in Hungary

| Pages: 64

Price: US$900

About this Report

Executive Summary

TRENDS

  • Despite the repeated steep unit price increases, due to rising taxes, manufacturing and transport costs, ice cream will post outstanding sales growth for the second year in a row. Hungarians like to consume ice cream during the summer, and those who cannot afford the higher price of impulse ice cream opt for bulk versions that are more affordable. The availability and product range of private label ice cream is also expanding, which contributes to the sales performance of ice cream. Multipacks have also become more and more popular especially among families and price-sensitive customers.

COMPETITIVE LANDSCAPE

  • Unilever Magyarország Kft will continue to claim the leading role in ice cream in 2013, with a slowly growing 28% share of retail value sales (HuF19.1 billion). The company offers the widest range of brands and products. Carte d’Or is the leading brand in bulk dairy ice cream, while Magnum is the most successful in impulse ice cream. Unilever focuses on innovations and product development, introducing new flavours that shape trends in ice cream. It is available through all retail and food service channels, in standard and premium versions. The company is advertising heavily in mass media, and frequently conducting POS campaigns.

PROSPECTS

  • Aside from being the favourite summer snack, ice cream is consumed more and more as a dessert all year round; therefore it is expected to continue its good performance, becoming even more popular in Hungary. This trend is supported by the widening range of flavour combinations and the release of brands and private label products covering all price segments. However, the seasonal effect in ice cream is still strong, so a bad summer might pose an unexpected threat to growth. The most popular type will remain take-home dairy ice cream, which is the cheapest option. The fastest emerging category in volume terms is predicted to be take-home water ice cream, as the availability and product range is growing at a quick rate.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream in Hungary?
  • What are the major brands in Hungary?
  • How are manufacturers moving consumers from seasonal to year-round consumption, especially in emerging markets?
  • How is domestic freezer penetration influencing consumption in emerging markets?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like ice cream?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ice Cream in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ice Cream by Category: Volume 2008-2013
  • Table 2 Sales of Ice Cream by Category: Value 2008-2013
  • Table 3 Sales of Ice Cream by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ice Cream by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Ice Cream: % Value 2009-2013
  • Table 7 LBN Brand Shares of Ice Cream: % Value 2010-2013
  • Table 8 NBO Company Shares of Impulse Ice Cream: % Value 2009-2013
  • Table 9 LBN Brand Shares of Impulse Ice Cream: % Value 2010-2013
  • Table 10 NBO Company Shares of Take-home Ice Cream: % Value 2009-2013
  • Table 11 LBN Brand Shares of Take-home Ice Cream: % Value 2010-2013
  • Table 12 Distribution of Ice Cream by Format: % Value 2008-2013
  • Table 13 Forecast Sales of Ice Cream by Category: Volume 2012-2017
  • Table 14 Forecast Sales of Ice Cream by Category: Value 2012-2017
  • Table 15 Forecast Sales of Ice Cream by Category: % Volume Growth 2012-2017
  • Table 16 Forecast Sales of Ice Cream by Category: % Value Growth 2012-2017

Ice Cream in Hungary - Company Profiles

Tesco-Globál Áruházak Zrt

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Tesco Globál Áruházak Zrt: Key Facts
  • Summary 2 Tesco Globál Áruházak Zrt: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Tesco Globál Áruházak Zrt: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Tesco Globál Áruházak Zrt: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Tesco Global Áruházak Zrt: Competitive Position 2012

Unilever Magyarország Kft

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Unilever Magyarország Kft: Key Facts
  • Summary 7 Unilever Magyarország Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Unilever Magyarország Kft: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 9 Unilever Magyarország Kft: Competitive Position 2013

Packaged Food in Hungary - Industry Context

EXECUTIVE SUMMARY

Packaged food sales turning around after a difficult period

Growing price sensitivity moderates unit prices

Intense competition favours large manufacturers and retailer chains

Packaged food channels shift

Stabilising economy expected to assist the recovery of packaged food sales

KEY TRENDS AND DEVELOPMENTS

Nationwide popularity of domestic products

Impact of the health tax on packaged food product development

Consumer habits that shape the trends in grocery shopping

Strengthening innovation driven by spreading health consciousness

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 17 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 22 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 25 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 26 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 32 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 33 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 34 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 35 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 36 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 37 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 38 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 42 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 46 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 51 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 52 Sales of Packaged Food by Category: Value 2008-2013
  • Table 53 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 55 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 56 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 57 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 58 Penetration of Private Label by Category: % Value 2008-2013
  • Table 59 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 60 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 61 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 63 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 64 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Ice Cream
    • Frozen Yoghurt
    • Impulse Ice Cream
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Retail Artisanal Ice Cream
    • Take-Home Ice Cream
      • Take-Home Dairy Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
      • Take-Home Water Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Format
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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