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Country Report

Hungary Flag Ice Cream in Hungary

| Pages: 63

Price: US$990

About this Report

Executive Summary

TRENDS

  • Although a popular indulgence product, ice cream’s performance depends strongly on the weather, as consumption is highly seasonal. In 2014, the summer was not as hot or long as in previous years, while unit price growth also slowed. As a result, retail volume and value sales grew at a slower rate than in 2012 and 2013. The expansion of retail chains and the widening range of private label ice cream at lower prices also dampened retail value sales growth but benefited volume sales, as more consumers could afford to buy ice cream in bulk.

COMPETITIVE LANDSCAPE

  • Unilever Magyarország, the long-time leader in ice cream in Hungary, held a 34% share of retail value sales in 2014. The company offers a wide range of brands/products across ice cream, like Carte d’Or and Viennetta ice cream desserts, Magnum take-home dairy ice cream and Calippo take-home water ice cream. It is held to offer good and premium quality ice creams and tries to attract customers with new flavours and variants each year.

PROSPECTS

  • Thanks to the widening range of HW, especially lactose-free and reduced sugar, products and growing consumption as all-year-round desserts rather than simply in summer, ice cream is becoming an increasingly popular indulgence option. Thus, retail volume and value sales are set to grow over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice cream industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice cream industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice cream in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice cream in Hungary?
  • What are the major brands in Hungary?
  • How are manufacturers moving consumers from seasonal to year-round consumption, especially in emerging markets?
  • How is domestic freezer penetration influencing consumption in emerging markets?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like ice cream?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ice Cream in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ice Cream by Category: Volume 2009-2014
  • Table 2 Sales of Ice Cream by Category: Value 2009-2014
  • Table 3 Sales of Ice Cream by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Ice Cream by Category: % Value Growth 2009-2014
  • Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2009-2014
  • Table 6 NBO Company Shares of Ice Cream: % Value 2010-2014
  • Table 7 LBN Brand Shares of Ice Cream: % Value 2011-2014
  • Table 8 NBO Company Shares of Impulse Ice Cream: % Value 2010-2014
  • Table 9 LBN Brand Shares of Impulse Ice Cream: % Value 2011-2014
  • Table 10 NBO Company Shares of Take-home Ice Cream: % Value 2010-2014
  • Table 11 LBN Brand Shares of Take-home Ice Cream: % Value 2011-2014
  • Table 12 Distribution of Ice Cream by Format: % Value 2009-2014
  • Table 13 Forecast Sales of Ice Cream by Category: Volume 2014-2019
  • Table 14 Forecast Sales of Ice Cream by Category: Value 2014-2019
  • Table 15 Forecast Sales of Ice Cream by Category: % Volume Growth 2014-2019
  • Table 16 Forecast Sales of Ice Cream by Category: % Value Growth 2014-2019

Ice Cream in Hungary - Company Profiles

Unilever Magyarország Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Unilever Magyarország Kft: Key Facts
  • Summary 2 Unilever Magyarország Kft: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Unilever Magyarország Kft: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 4 Unilever Magyarország Kft: Competitive Position 2014

Packaged Food in Hungary - Industry Context

EXECUTIVE SUMMARY

Sales of packaged food increase after previous declines

Slowing rate of price increase

Large international producers benefit from strong price competition

Shift in distribution of packaged food

Packaged food will recover and remain stable

KEY TRENDS AND DEVELOPMENTS

Improving economic conditions drive growth of packaged food

Only the strongest brands survive

Consumer habits not only shaped by economic factors

Winners and losers of strengthening health-consciousness

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 17 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 22 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 25 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 26 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 32 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 33 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 34 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 35 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 36 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 37 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 38 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 42 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 46 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 51 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 52 Sales of Packaged Food by Category: Value 2009-2014
  • Table 53 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 55 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 56 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 57 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 58 Penetration of Private Label by Category: % Value 2009-2014
  • Table 59 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 60 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 61 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 62 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 63 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 64 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Ice Cream
    • Frozen Yoghurt
    • Impulse Ice Cream
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Retail Artisanal Ice Cream
    • Take-Home Ice Cream
      • Take-Home Dairy Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
      • Take-Home Water Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Format
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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