Strong value sales growth in 2022 and 2023 has been driven partially by volume growth due to latent demand from warmer weather during the summer months, but also by rapid growth in unit prices caused by inflationary pressures. Rising interest rates and a looming recession are expected to help control inflation, with price growth projected to stabilise from 2024 onwards.
Since acquiring Tip Top in 2019, Froneri has actively rotated SKUs on and off shelves, introducing new products to the market while also resting familiar favourites. This strategy has seen the successful launch of new products such as Goody Goody Gum Drops bars, Jelly Tip Trumpet, and Pineapple Lumps bars in single portion ice cream as limited-time offerings.
While health and wellness preferences have been a key growth driver over the review period, increased consumer awareness of the environmental impact of their consumption is expected to drive growth in vegan and plant-based products. Greenhouse gas emissions from the local dairy and agriculture sector have become a major concern in New Zealand, with the government prioritising climate change strategies.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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