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Country Report

Ice Cream in Malaysia

| Pages: 59

Price: US$900

About this Report

Executive Summary

TRENDS

  • Despite rising health conscious among consumers in Malaysia in 2012, consumers still show interest in non-health and wellness ice cream as a personal treat. Furthermore, consumers in Malaysia still perceive sugar-free or low-fat healthy ice cream products as tasting differently to more traditional products. In addition, health and wellness ice cream is also more expensive than regular offerings, which limits demand among consumers who are relatively sensitive to price.

COMPETITIVE LANDSCAPE

  • Unilever (M) Holdings Sdn Bhd led ice cream in 2011 and 2012 with a 36% value share. Factors contributing to the dynamic performance of the company were mainly its large selection of brands, for example, Wall’s Selection, Magnum and Cornetto. Furthermore, Unilever, being a giant in chilled ice cream products also ensures that the company constantly conducts marketing activities and promotions to increase brand awareness within Malaysia.

PROSPECTS

  • Ice cream is projected to show an increase in constant value terms over the forecast period with a CAGR of 2%. With improvements to the economic situation in Malaysia, consumers are more willing to spend on indulgence products to reward themselves. Furthermore, a new product range and new flavours of ice cream are constantly being launched in Malaysia. This is expected to stimulate purchases of ice cream among consumers. Lastly, more healthy ice cream products, such as sugar-free ranges, are expected to be introduced over the forecast period due to rising health awareness among Malaysians.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream in Malaysia?
  • What are the major brands in Malaysia?
  • How are manufacturers moving consumers from seasonal to year-round consumption, especially in emerging markets?
  • How is domestic freezer penetration influencing consumption in emerging markets?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like ice cream?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ice Cream in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ice Cream by Category: Volume 2007-2012
  • Table 2 Sales of Ice Cream by Category: Value 2007-2012
  • Table 3 Sales of Ice Cream by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Ice Cream by Category: % Value Growth 2007-2012
  • Table 5 Leading Flavours for Ice Cream 2007-2012
  • Table 6 Ice Cream Company Shares 2008-2012
  • Table 7 Ice Cream Brand Shares 2009-2012
  • Table 8 Impulse Ice Cream Company Shares 2008-2012
  • Table 9 Impulse Ice Cream Brand Shares 2009-2012
  • Table 10 Take-home Ice Cream Company Shares 2008-2012
  • Table 11 Take-home Ice Cream Brand Shares 2009-2012
  • Table 12 Sales of Ice Cream by Distribution Format: % Analysis 2007-2012
  • Table 13 Forecast Sales of Ice Cream by Category: Volume 2012-2017
  • Table 14 Forecast Sales of Ice Cream by Category: Value 2012-2017
  • Table 15 Forecast Sales of Ice Cream by Category: % Volume Growth 2012-2017
  • Table 16 Forecast Sales of Ice Cream by Category: % Value Growth 2012-2017

Packaged Food in Malaysia - Industry Context

EXECUTIVE SUMMARY

Slow economic growth results in similar growth registered in 2012

Healthy products remain popular in Malaysia

Nestlé leads packaged food in 2012

Supermarkets and hypermarkets grow strongly

Packaged food is predicted to continue to see positive growth

KEY TRENDS AND DEVELOPMENTS

Slow economic growth in 2012 results in packaged food clocking similar growth to 2011

Healthier packaged food sees high demand from consumers

Rapid urbanisation leads to more convenient and hygienic packaging

The supply of private label products increases significantly

High number of imported packaged food products available in Malaysia

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 22 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 25 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 26 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 32 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 33 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 34 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 35 Company Shares of Meal Solutions 2008-2012
  • Table 36 Brand Shares of Meal Solutions 2009-2012
  • Table 37 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 38 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 41 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 42 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 45 Company Shares of Nutrition/Staples 2008-2012
  • Table 46 Brand Shares of Nutrition/Staples 2009-2012
  • Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 51 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 52 Sales of Packaged Food by Category: Value 2007-2012
  • Table 53 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 54 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 55 GBO Shares of Packaged Food 2008-2012
  • Table 56 NBO Shares of Packaged Food 2008-2012
  • Table 57 NBO Brand Shares of Packaged Food 2009-2012
  • Table 58 Penetration of Private Label by Category 2007-2012
  • Table 59 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 60 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 61 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 62 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 63 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 64 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Ice Cream
    • Frozen Yoghurt
    • Impulse Ice Cream
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Retail Artisanal Ice Cream
    • Take-Home Ice Cream
      • Take-Home Dairy Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
      • Take-Home Water Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by format
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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