Over the forecast period, ice cream in Malaysia is set to experience consistent demand. A significant driver of this demand is the ongoing heatwave that propels the consumption of ice cream, especially in the case of single portion impulse ice cream in cones and sticks formats.
It is expected that plant-based ice cream will continue to gain traction over the forecast period, in line with the growing health and wellness trends and with consumers paying increasing attention to their diets. This will also be supported by existing players expanding their distribution to physical stores such as hypermarkets, supermarkets and convenience stores.
The forecast period also sees predictions of expanding retail channels to facilitate convenience consumption of ice cream. Convenience stores such as KK Supermart, Family Mart, CU, Mynews, and 7-Eleven are expected to open more outlets in shopping malls and standalone formats.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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