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Country Report

Malaysia Flag Ice Cream in Malaysia

| Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

  • Consumers’ growing sophistication and disposable incomes towards the end of the review period enhanced their willingness to invest in premium products such as ice cream to better their lifestyle quality. Product awareness increased as a result of overseas travel and the internet. Hectic lifestyles also encouraged consumers to invest in premium ice cream to reward and pamper themselves for working hard.

COMPETITIVE LANDSCAPE

  • Unilever (M) Holdings Sdn Bhd experienced a slight increase in retail value share to 36% in 2103 to retain its lead in ice cream. While Cornetto remained the biggest brand for Unilever, its Wall’s and Magnum brands also enjoyed increases in retail value share during 2013 due to active marketing campaigns and new product launches. The player also focused much effort on Magnum during the year in a bid to gain share in premium ice cream.

PROSPECTS

  • Ice cream is expected to record positive constant retail value growth over the forecast period, though at a slower rate than the review period. Consumers’ rising health consciousness might limit or reduce their intake of ice cream over the forecast period. However, the rebound in economic conditions is likely to further spur consumers’ willingness to indulge in premium ice cream for its higher quality. Manufacturers’ active new product developments in premium ice cream will further attract consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Ice Cream in Malaysia?
  • What are the major brands in Malaysia?
  • How are manufacturers moving consumers from seasonal to year-round consumption, especially in emerging markets?
  • How is domestic freezer penetration influencing consumption in emerging markets?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like ice cream?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Ice Cream in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Ice Cream by Category: Volume 2008-2013
  • Table 2 Sales of Ice Cream by Category: Value 2008-2013
  • Table 3 Sales of Ice Cream by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Ice Cream by Category: % Value Growth 2008-2013
  • Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Ice Cream: % Value 2009-2013
  • Table 7 LBN Brand Shares of Ice Cream: % Value 2010-2013
  • Table 8 NBO Company Shares of Impulse Ice Cream: % Value 2009-2013
  • Table 9 LBN Brand Shares of Impulse Ice Cream: % Value 2010-2013
  • Table 10 NBO Company Shares of Take-home Ice Cream: % Value 2009-2013
  • Table 11 LBN Brand Shares of Take-home Ice Cream: % Value 2010-2013
  • Table 12 Distribution of Ice Cream by Format: % Value 2008-2013
  • Table 13 Forecast Sales of Ice Cream by Category: Volume 2012-2017
  • Table 14 Forecast Sales of Ice Cream by Category: Value 2012-2017
  • Table 15 Forecast Sales of Ice Cream by Category: % Volume Growth 2012-2017
  • Table 16 Forecast Sales of Ice Cream by Category: % Value Growth 2012-2017

Packaged Food in Malaysia - Industry Context

EXECUTIVE SUMMARY

Healthy value growth of packaged food despite economic slowdown

Healthy packaged food continues to gain traction and popularity in Malaysia

Domestic brands maintain value shares amid intense competition

Consumers incline towards purchasing from supermarkets and hypermarkets

Packaged food is expected to register sustainable value growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Packaged food remains positive despite weak economic conditions

Consumers’ rising health consciousness influences packaged food

Demographic changes heighten demands for convenience

International players dominate packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales through foodservice

Trends –foodservice

Prospects

Category Data

  • Table 17 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 22 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 25 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 26 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 32 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 33 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 34 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 35 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 36 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 37 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 38 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 42 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 46 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 51 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 52 Sales of Packaged Food by Category: Value 2008-2013
  • Table 53 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 55 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 56 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 57 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 58 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 59 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 60 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 63 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Ice Cream
    • Frozen Yoghurt
    • Impulse Ice Cream
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Retail Artisanal Ice Cream
    • Take-Home Ice Cream
      • Take-Home Dairy Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
      • Take-Home Water Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Format

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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