Bath and Shower

Bar soap continued to dominate bath and shower in Guatemala in 2023. While some younger and more affluent consumers are shifting towards liquid soap as they perceive it to be more practical and hygienic, the vast majority of local consumers still…

After a year of contraction in 2022 due to the inflationary crisis faced by the country, bath and shower returned to retail volume and current value growth in Chile 2023. During 2023, despite Chilean consumers’ tightened budgets, bath and shower…

Bath and shower sales benefitted from the warm weather conditions in Peru in 2023, resulting in consumers taking showers more often. The country experiences hot temperatures in 2023, along with effects from the El Niño phenomenon which brought…

In 2023, the cost of living remained high in the Dominican Republic driving consumers towards more affordable options in bath and shower. Sales of bar soap picked up considerably as these formats are still considered a more economical alternative to…

Bath and shower in Bolivia registered a fall in volume sales, as higher inflation dampened volume sales somewhat. In particular, many imported brands registered a volume decline, due to a shortage of foreign cash reserves leading to increased…

The impact of inflation and the cost of living crisis triggered volume decline in almost all bath and shower categories in Colombia in 2023. Bar soap recovered share in comparison to liquid soap due to its more accessible prices and value-added…

In 2023, bath and shower in Argentina registered an overall decline in retail volume sales, with the triple-digit growth in retail value driven by price increases. With the threat of COVID-19 significantly reduced, the demand for hand sanitisers…

Brazil, known for its tropical climate, has a cultural tradition of daily bathing, often multiple times a day, depending on the intensity of the heat. The successful acceptance of new fragrances in the Brazilian market, especially those focused on…

Bar soap still remains the best-selling product in bath and shower in Mexico, but the convenience offered by liquid formats is becoming increasingly attractive to Mexicans. While liquid soap was already gaining ground over bar soap, the growing…

Bath and shower saw a weaker performance in 2022 following two years of robust growth. The relaxation in hygiene measures post-pandemic has reduced demand in some categories like hand sanitisers. Consumption has also been negatively impacted by a…

The falling number of COVID-19 cases and the less severity of symptoms meant Ecuadorians were far less concerned about contracting the virus in 2022, and so compulsive hand washing decreased considerably. As sales of bath and shower began to…

Body wash/shower gel is the best-performing category in 2022 as more Costa Ricans are trying the product and preferring it to bar soap despite the lower price tag of bar soap. The pandemic pushed consumers away from soap, as they did not want to use…