Bath and Shower

In 2023, whilst bath and shower overall recorded steady growth in volume sales terms in Tunisia, bar soap witnessed a notable volume stagnation. Despite its historical popularity, bar soap experienced a decline in demand, particularly among…

Bath and shower in South African remained an essential category for many local consumers in 2023. Despite being financially challenged, much of the country’s population perceives bar soap as essential and tends to be included in most consumers’…

Bath and shower in Nigeria recorded strong retail current value growth in 2023. However, this was driven by high inflationary pressure on unit price increases, which informed a decline in retail volume for all categories of bath and shower. While…

Bath and shower products saw current value growth in Morocco in 2023. Amongst more affluent segments of the population, consumers are increasingly switching from bar soap to body wash/shower gel and liquid soap, thus sustaining trends that were in…

Bath and shower in 2023 saw PZ Cussons expand its Flamingo soap line in Kenya by introducing two new variants - Marula Oil and Honey, and Traditional Black Soap. The products are enriched with charcoal, cocoa butter, shea butter and marula oil,…

Bath and shower saw significant current value growth in Egypt in 2023, with demand remaining strong in the midst of challenging economic conditions and rising prices, as many products in the category are considered essential. The bath and shower…

Sales of hand sanitisers plunged in both value and volume terms in 2022 as most Cameroonians now consider them unnecessary or of low priority post pandemic. The prices of hand sanitisers surged as leading players cut down production in response to…

Overall volume and current value growth rates for bath and shower in Algeria in 2023 were slightly weaker than those recorded in 2022. This was partly due to increasing maturity, though the slowdown also reflected heightened budget-consciousness…