Bath and Shower

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

Bath and shower as a whole as well as most of its categories continued to decline in 2019, with many areas continuing to see stagnating or even declining unit prices. However, bar soap and liquid soap will see strong growth in 2020, driven by…

Bath and shower in Turkey experienced double-digit growth in 2023, This strong increase was largely due to inflationary pressures, however, as volume growth was more muted.

Following two years of consecutive declines in value terms, bath and shower in the UK returned to growth in 2023. However, this was driven by the impact of inflation on unit prices and higher production costs, as overall demand continued to drop,…

Bath and shower in the Netherlands witnessed a slight decline in retail current value sales in 2023, and a strong decrease in retail volume terms. The 2023 development of the category was a tale of two main trends. On the one hand, there was strong…