Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Men’s grooming continued to see current value growth in Japan in 2023, thanks to rising awareness of beauty and personal care amongst men, and the associated increase of brands and products in the space, which activated sales. Increasing awareness of…
Mass beauty and personal care maintained current value growth in Japan in 2023. However, while most categories in mass beauty and personal care in Japan increased in value terms as a result of the end of the pandemic, mass bath and shower continued…
Hair care maintained slow current value growth in Japan in 2023. One of the reasons for continued growth was the self-care trend. The main categories within hair care are shampoos, and conditioners and treatments. Self-care at home became a trend…
Fragrances registered double-digit current value growth in Japan in 2023. Strong growth was also seen for colour cosmetics, but this was underpinned by the rebound from the pandemic, and it still had a lower level of sales compared with pre-pandemic…
Although in 2021 and 2022 depilatories in Japan showed a minor rebound from the pandemic-induced current value decline in 2020, sales did not go back to the 2019 (pre-pandemic) level, and a return to decline was seen in 2023. Depilatories has been…