Beauty and Personal Care

Fragrances in Indonesia saw a relatively weak performance in 2023, in both current value and volume terms. Compared with other Asian markets like Thailand and South Korea, sales remain low, with many other alternatives to fragrances competing…

In 2023, economic challenges, including rising inflation and currency deflation, impacted fragrances in Pakistan, particularly in premium fragrances dominated by imported products. This led to a slower growth rate in the product area. However, there…

Hair care in Indonesia continued to see positive retail volume and current value growth in 2023. While sales remained dominated by standard shampoo, which is considered an essential part of daily hair care routines, the end of the review period saw…

In 2023, a notable trend emerged among mass consumers in Pakistan towards products offered at discounted prices and lower price points. This shift in purchasing patterns reflects a growing preference for affordability and value for money, as…

Mass beauty and personal care products continued to outsell their premium counterparts in Indonesia in 2023. These products remain the most affordable option for the majority of the population, many of whom do not have the financial resources to…