Beauty and Personal Care

Hair care registered another year of solid current value growth in Singapore in 2023, driven by several key factors influencing consumer behaviour and market dynamics. Growing awareness amongst individuals about the importance of hair health and…

In 2023, a notable trend emerged among mass consumers in Pakistan towards products offered at discounted prices and lower price points. This shift in purchasing patterns reflects a growing preference for affordability and value for money, as…

The Malaysian hair care market continued to benefit from the post-pandemic return to previous patterns and habits in 2023. The COVID-19 pandemic and the resulting lockdowns and home seclusion promoted a change in the hair care routines of many…

2023 saw a significant rise in hair care product prices in Kazakhstan due to increased raw material and logistics costs. Interestingly, this has not significantly impacted consumer demand. With the lifting of COVID restrictions, personal appearance…

Hair care maintained slow current value growth in Japan in 2023. One of the reasons for continued growth was the self-care trend. The main categories within hair care are shampoos, and conditioners and treatments. Self-care at home became a trend…