Beauty and Personal Care

In 2022, the competitive landscape for baby and child-specific products intensified, largely due to external investment in domestic baby products companies. This influx of funds allowed domestic brands to boost their reach, and as a result parents…

Sun care suffered a further decline in 2022, primarily due to the delayed return of inbound tourists and prolonged time spent at home, particularly in the first half of the year, which hindered local consumption. Prior to the pandemic, tourist…

Skin care in Hong Kong witnessed a significant shift in consumer behaviour towards the end of the review period, particularly in terms of ingredient knowledge. Local consumers are increasingly interested in the ingredients used in their skin care…

The pandemic further accelerated the trend of local consumers gaining greater knowledge of skin care ingredients. With prolonged time spent at home, consumers extensively researched ingredients used in various products and looked for skin care…

Oral care in Hong Kong continued to experience value growth in 2022, driven by enhanced oral care routines and greater attention to health and wellness. This trend drove sales of a wide range of oral care products, such as toothpaste, dental floss,…

Men's grooming in Hong Kong experienced further growth in 2022, driven by a combination of factors. One of the key drivers of growth was the increasing number of men who focused on health and wellness, leading to greater awareness of the importance…

2022 witnessed local consumers reviewing their expenditure due to growing pricing concerns amid an uncertain economic environment. Some chose more affordable options such as private label, encouraging retailers to also further invest in this space.…

Hair care in Hong Kong experienced a major shift towards the end of the review period, with the emergence of the “skinification” trend. This trend involves the incorporation of skin care ingredients into hair care, driven by consumers' desire for a…

Despite ongoing mask mandates due to the pandemic in Hong Kong, demand for fragrances continued to improve in 2022, driven by several key factors. The "lipstick effect" encouraged consumers to occasionally purchase affordable premium beauty items,…

Value sales of depilatories in Hong Kong recorded modest growth in 2022, while overall demand declined. One of the main reasons for the weak demand was the shift in lifestyle patterns established following remote working models. The return to the…