Beauty and Personal Care

The removal of COVID-19 quarantine restrictions in March 2022, and importantly the relaxation of the mask-wearing rule, enabled women to return to more normal make-up routines in 2022. Foundation/concealer made a solid recovery in 2022 as this…

There is a sizeable market for beauty and personal care in Sri Lanka but economic constraints and government restrictions on imports is restricting growth. While brand loyalty plays a role, due to the current challenges price and accessibility were…

In 2022, sales are no longer impacted by the COVID-19 pandemic, with restrictions easing and consumers returning to pre-pandemic routines. This is boosting colour cosmetics and men’s grooming, as consumers once again prioritise their appearance.…

Beauty and personal care showed robust growth in 2022 facilitated by the removal of quarantine restrictions from March 18, 2022. The strongest growth came from colour cosmetics as mask-wearing was no longer required and socialising began to recover…

Body wash/shower gel demonstrated the fastest retail volume growth in 2022 as demand recovered from the pandemic. In addition to its cleansing properties, body wash/shower gel has other positive effects that improve the condition of the skin: such as…

Official statistics showed an increase in the birth rate in 2020 and 2021, which has partly contributed to the robust performance in current value sales in recent years. Although in 2022, the birth-rate trend altered and recorded a year-on-year…

In 2022, the COVID-19 pandemic is no longer causing disturbances to BPC and many categories are actually benefiting from the easing of restrictions that took place in 2021. However, the industry now faces a new set of challenges as global inflation…

In 2022, all categories are being impacted by the global inflation rates, with price hikes by 50% being seen in some cases. However, BPC overall is performing much better than seen in 2020 and 2021 due to the COVID-19 pandemic coming to an end.…

The lifting of the remaining COVID-19-related international border control measures towards end of 2022 made it easier for more people to move and travel around for leisure purposes. This provided a boost to inbound tourism into Malaysia which in…

Beauty trends run dynamically in line with new ways and heightened need for consumers to maintain or improve their appearance. With the increasing desire to look good and perform optimally every day, the beauty industry is required to continue to…

Skin care continued to see dynamic growth in current value terms in 2022 with it being one of the top performing areas of beauty and personal care in Malaysia. Sales of these products proved highly resilient to inflation with demand remaining steady…

Skin care is a high performing category in Indonesia. Indeed, it was of the better performing categories within beauty and personal care in the country during the review period. The strong performance of skin care is underpinned by high interest…

Premium beauty and personal care flourished in 2022 with the reopening of the economy, the return to in-person shopping and the return of inbound tourism all fuelling growth. Premium skin care was one of the top performers, being resilient to the…

Premium beauty and personal care in Indonesia has tended to be dominated by global brands. Premium products in beauty and personal care categories have a distinct target audience, comprised of consumers who can afford such products. These consumers…

Oral care in Malaysia continued to see growth and development in 2022 with accelerated growth rates compared to 2021. Value growth was in part driven by the preventive health trend and in part by premiumisation. Malaysians continued to maintain basic…

The Coronavirus (COVID-19) pandemic heightened consumer awareness of health and hygiene, including mouth and dental care. As a result, more and more consumers have sought out treatments, such as installing veneers and braces, to improve dental…

Men’s grooming registered strong growth in current value terms in 2022. This was driven not only by a further relaxation of COVID-19 related restrictions, which saw more men returning to the workplace and socialising, but also by the increasing…

Indonesia is one of the countries where skin care and other beauty and personal care trends are growing very rapidly. In addition to female attention to beauty and personal care, more and more men in Indonesia are starting to follow trends related to…

Mass beauty and personal care witnessed double-digit growth in current value terms in 2022. This dynamism was in part due to consumers returning to more active lives outside the home and thus being willing to spend more on their appearance, but it…

Mass beauty and personal care products are usually targeted at the majority of the population in Indonesia, which is dominated by lower-to-middle-income groups. Consumers in these income groups tend to be price-sensitive; therefore, marketing…