Beauty and Personal Care

The preference for affordable and essential beauty and personal care products remained prominent amidst economic uncertainties in Pakistan in 2023. Basic categories like hair care, oral care, and bath products witnessed steady growth as consumers…

Men’s grooming in Indonesia continued to see healthy growth in current value terms in 2023. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as…

In 2023, men’s grooming in Pakistan experienced a modest increase in both volume and value sales, primarily driven by the growing demand for men’s fragrances. As societal activities resumed post-pandemic lockdowns, men displayed a heightened interest…

Oral care in Indonesia saw relatively modest growth in current value terms in 2023, when compared to the previous year. This was due to a declining demand for manual toothbrushes, as consumers held off replacing them in order to save money.…

Oral care in Pakistan experienced healthy volume growth in 2023, propelled by increasing awareness of dental hygiene standards and supported by public health campaigns. As society becomes more conscious of oral health, consumers are integrating…

The market for premium beauty and personal care in Indonesia saw relatively modest growth in current value terms in 2023, when compared to the previous year. Such products have a distinct target audience, being comprised mainly of consumers in…

In 2023, consumer spending on premium beauty and personal care products in Pakistan continued its upward trajectory, buoyed by shifting beauty trends. Despite inflationary pressures, affluent consumers demonstrated a penchant for quality and indulged…

Skin care in Indonesia registered a healthy performance in both volume and current value terms in 2023, underpinned by a high level of interest among younger generations. Facial skin care represented by far the largest product area, and as such,…

Skin care in Pakistan experienced robust growth in 2023, driven by a combination of factors including population expansion and the increasing participation of women in the workforce. With more women joining the workforce, there is a parallel rise in…

Sun care in Indonesia saw continued growth in both volume and current value terms in 2023, albeit at a slower rate than the previous year. Sales were boosted by a growing consumer awareness of the effectiveness of such products in protecting the skin…