Beauty and Personal Care

Sun care suffered a further decline in 2022, primarily due to the delayed return of inbound tourists and prolonged time spent at home, particularly in the first half of the year, which hindered local consumption. Prior to the pandemic, tourist…

Skin care in Hong Kong witnessed a significant shift in consumer behaviour towards the end of the review period, particularly in terms of ingredient knowledge. Local consumers are increasingly interested in the ingredients used in their skin care…

The pandemic further accelerated the trend of local consumers gaining greater knowledge of skin care ingredients. With prolonged time spent at home, consumers extensively researched ingredients used in various products and looked for skin care…

Oral care in Hong Kong continued to experience value growth in 2022, driven by enhanced oral care routines and greater attention to health and wellness. This trend drove sales of a wide range of oral care products, such as toothpaste, dental floss,…

Men's grooming in Hong Kong experienced further growth in 2022, driven by a combination of factors. One of the key drivers of growth was the increasing number of men who focused on health and wellness, leading to greater awareness of the importance…