Beauty and Personal Care

Sun care in Indonesia saw continued growth in both volume and current value terms in 2023, albeit at a slower rate than the previous year. Sales were boosted by a growing consumer awareness of the effectiveness of such products in protecting the skin…

Skin care in Indonesia registered a healthy performance in both volume and current value terms in 2023, underpinned by a high level of interest among younger generations. Facial skin care represented by far the largest product area, and as such,…

The market for premium beauty and personal care in Indonesia saw relatively modest growth in current value terms in 2023, when compared to the previous year. Such products have a distinct target audience, being comprised mainly of consumers in…

Oral care in Indonesia saw relatively modest growth in current value terms in 2023, when compared to the previous year. This was due to a declining demand for manual toothbrushes, as consumers held off replacing them in order to save money.…

Men’s grooming in Indonesia continued to see healthy growth in current value terms in 2023. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as…

Mass beauty and personal care products continued to outsell their premium counterparts in Indonesia in 2023. These products remain the most affordable option for the majority of the population, many of whom do not have the financial resources to…

Hair care in Indonesia continued to see positive retail volume and current value growth in 2023. While sales remained dominated by standard shampoo, which is considered an essential part of daily hair care routines, the end of the review period saw…

Fragrances in Indonesia saw a relatively weak performance in 2023, in both current value and volume terms. Compared with other Asian markets like Thailand and South Korea, sales remain low, with many other alternatives to fragrances competing…

Depilatories remained an insignificant category in Indonesia at the end of the review period. Despite the fact that the removal of unwanted facial and body hair is standard for women in the country, consumers prefer to seek out professional…

The market for deodorants in Indonesia saw a decline in current value terms in 2023, in contrast to the performance of the previous two years. Demand was restricted by the perception that prologued usage of such products could lead to irritation and…