Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…
Depilatories remained an insignificant category in the Indonesian market at the end of the review period. Sales may emerge beyond the forecast period in line with the growing influence of global trends on consumer demand.
Some of the reasons behind the healthy performance of baby and child-specific products in Indonesia can be found in the Coronavirus (COVID-19) pandemic in 2020, which resulted in a surge in the number of early marriages in the country. West Java was…
The experience of the Coronavirus (COVID-19) pandemic has triggered several significant changes in the lifestyles of many consumers in Indonesia. While the intensity of the pandemic ebbed, some of the habits newly formed during the public health…
In 2022, Coronavirus (COVID-19) in Indonesia shifted from a pandemic to an endemic situation. This influenced the decision-making of consumers in terms of purchasing beauty and personal care products. The return to more hectic and on-the-go…
Beauty is one of the more dynamic industries in Indonesia. Beauty-related categories see constant innovation, and all players must be ready to adapt to industry and market changes. This awareness, required before and during the Coronavirus (COVID-19)…
The positive overall performance of the category towards the end of the review period was underpinned by the gradual resumption of out-of-home activities as the threat of Coronavirus (COVID-19) and related restrictions eased. Deodorants is considered…
Fragrances in Indonesia started to regain momentum in 2022. Fragrances is a small category in Indonesia, compared with other Asian markets like Thailand and South Korea. However, the category has started to show signs of recovery from the slump in…
Hair care continued to see positive retail volume and current value growth in 2022. Many types of hair care products have emerged in the market offering various functions. Some examples of these types of products are hair serums, hair masks,…
Mass beauty and personal care products are usually targeted at the majority of the population in Indonesia, which is dominated by lower-to-middle-income groups. Consumers in these income groups tend to be price-sensitive; therefore, marketing…