Beauty and Personal Care

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

Although sales of deodorants did not return to the pre-pandemic (2019) level in Japan in 2023, the category saw strong current value growth. The main reasons were that the opportunities for going out increased, the end of mask-wearing increased…

Although in 2021 and 2022 depilatories in Japan showed a minor rebound from the pandemic-induced current value decline in 2020, sales did not go back to the 2019 (pre-pandemic) level, and a return to decline was seen in 2023. Depilatories has been…

Fragrances registered double-digit current value growth in Japan in 2023. Strong growth was also seen for colour cosmetics, but this was underpinned by the rebound from the pandemic, and it still had a lower level of sales compared with pre-pandemic…

As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…