Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Sun care saw dynamic current value growth in South Korea in 2023, with sales rising above the pre-pandemic level. Sun protection witnessed a notable rise, especially the mass segment, as outdoor activities increased. Several factors contributed to…
In 2023, overall skin care saw only low current value growth in South Korea. However, while mass skin care experienced solid growth, premium skin care recorded a second consecutive year of decline. Mass brands exhibited rapid development in terms of…
Premium beauty and personal care maintained solid but slowing current value growth in South Korea in 2023. Within premium beauty and personal care, fragrances, BB/CC creams, hand care, and lipstick demonstrated robust growth, amongst others. These…
Oral care saw even stronger current value growth in South Korea in 2023 than in the previous few years. Consumer awareness of oral hygiene continues to grow, contributing to the healthy growth of the category in this year. Most categories within oral…
Men’s grooming maintained solid current value growth in South Korea in 2023. However, sales of premium men’s deodorants and premium men’s hair care products continued to be negligible, primarily because demand remains within the mass segment in these…