Beauty and Personal Care

Baby and child-specific products is a relatively stable category in Uzbekistan, due to demographic demand for essentials such as baby wipes and nappy (diaper) rash treatments. Whilst 2022 saw lower volume sales than typical of the review period (due…

Demand for bath and shower products is stable is Uzbekistan, as such products are incorporated as an essential part of consumers’ daily hygiene. Indeed, health-related and personal hygiene routines were enhanced by the era of the COVID-19 pandemic,…

Beauty and personal care in Uzbekistan was starting to cover from the impacts of the COVID-19 pandemic when, in 2022, the industry faced new challenges due to skyrocketing global inflation and geopolitical conflicts. These factors led to rising costs…

Colour cosmetics continue to face challenges. After the removal of COVID-19 quarantine restrictions, the category gradually began to recover as the pandemic face masks were removed, and society reopened. However, due to geopolitical conflicts in…

Deodorants is seeing small volume growth and strong value growth, having recovered from a negative-figure sales slump in recent years. The COVID-19 quarantine period is one of the factors contributing to the slump, as are the supply chain disruptions…

Depilatories continues to recover after the impact of the COVID-19 pandemic, when many aspects of personal grooming were neglected during the home lockdowns and period of social inactivity. As consumers have since begun to lead active out-of-home…

Fragrances continues to show recovery in volume terms, with value boosted by price increases. Fragrances suffered during the era of the pandemic but started to return to more balanced sales patterns as consumers returned to sociable out-of-home…

Hair care is seeing healthy sales, supported by ongoing demand for basic and mass products in the category. Furthermore, since consumers have returned to sociable out-of-home lifestyles, they have been paying more attention to their personal grooming…

Uzbekistan is not a wealthy country and the ongoing economic instability, on a global level, is leading consumers in the county to become increasingly price-sensitive. In turn, this is benefiting sales in mass beauty and personal care over premium…

Sales of men’s shaving products remain under the shadow of the trend for beards in Uzbekistan, with negative volume noted. However, there has been some controversy around this, with reports that the Uzbek police had forced some men to shave off their…