Beauty and Personal Care

In 2022, sun care continued to benefit from Australia’s strong message regarding exposure to the sun, with many local consumers cautious about the effects of staying out in the sun for too long and taking a proactive approach to looking after their…

Both retail volume and current value growth rates of skin care notably slowed in 2022 when compared to 2021’s more dynamic performance. Purchase frequency began to normalise, as local consumers returned to pre- pandemic lifestyles. This translated…

The expansion of beauty specialists in Australia helped to drive sales growth of premium beauty and personal care in 2022. Prior to the emergence of the pandemic, the channel witnessed a steady increase in value share across most categories, and…

While demand for oral care in Australia remained stable in 2022, there was a greater emphasis among local consumers on products that went beyond basic oral hygiene routines. For instance, tooth whiteners recorded stronger demand in 2022 in line with…

Products focused on men’s specific needs remain important in Australia, despite the industry’s move away from stereotypes and towards a more inclusive offering. Many brands that specifically claim to be for men remain popular and relevant,…