Beauty and Personal Care

In 2023, the men’s grooming category recorded current value growth in the Czech Republic. The category’s expansion can be attributed largely to men’s skin care, which rose in both retail value and volume terms during the year. Mass men’s skin care…

In 2023, men’s grooming in Slovakia witnessed robust current value growth, fuelled mostly by men’s skin care, which outperformed the entire category in current value and retail volume terms. Facial hair and beards are popular in Slovakia, which has…

As current fashion trends lean towards styled facial hair, a significant number of male customers are opting for grooming techniques that focus on shaping their beard contours rather than achieving a smooth shave. This has led to a surge in demand…

Mass beauty and personal care saw current value growth in the Czech Republic in 2023. Brands and companies focused on adding extra value to boost sales, with some blurring the lines between the mass and premium segments. This was particularly visible…

Mass beauty and personal care in Slovakia recorded healthy growth in current value terms, albeit boosted by high inflation. In 2023, energy, transport and production costs remained high, which forced manufacturers to increase unit prices. Although…

Mass beauty and personal care registered dynamic double-digit growth in current value terms in 2023, albeit this was largely due to soaring inflation, with volume sales seeing more modest growth. High inflation and declining purchasing power resulted…

Hair care saw current value growth in the Czech Republic in 2023. The skinification of hair was a notable shift in focus in the hair care category, as consumers looked to repair existing damage and/or to prevent damage. The scalp is an extension of…

Despite the decrease in retail volume sales, hair care recorded positive growth in current value sales, primarily due to price increases. Lower purchasing power led consumers to limit their spending, with more consumers choosing to dye their hair at…

The hair care market experienced a significant shift towards home treatments and wellness routines towards the end of the review period. This was driven by a combination of factors including the lingering impact of COVID-19 and rising inflation,…

Fragrances saw further current value growth in the Czech Republic in 2023, with volume sales falling as consumers paid higher prices but left with fewer items in their shopping baskets. The overall positive performance was driven by premium…