Beauty and Personal Care

The trend of achieving a healthy natural glow is reshaping the colour cosmetics market in Hungary, with a focus on perfecting the skin's texture and hydration rather than heavy use of make-up. Social media influencers, ‘skinfluencers’ and celebrities…

The war in Ukraine derailed the economic recovery of the Czech Republic and further disrupted the growth of real wages. GDP fell slightly in 2023, mainly reflecting a decline in household consumption amidst deteriorating consumer sentiment and a high…

Beauty and personal care in Slovakia registered strong current value growth in 2023 underpinned by soaring inflation which triggered price increases across all categories. The Slovak economy has remained somewhat resilient despite significant…

Hungary's beauty and personal care market witnessed several notable trends in 2023 with these reflecting evolving consumer preferences and demographic shifts. First, the ageing population played a significant role, driving demand for specialised…

Baby and shower saw modest current value growth in the Czech Republic in 2023. Competition is traditionally intense amongst grocery retailers and drugstores, and consumers are strongly driven by promo deals and lower price points. The impact of…

Competition is intense among grocery retailers and drugstores in Slovakia. However, with an increasing number of discounters being established in the country these players are increasing value share. Lidl reached a total of 153 stores in 2023, which…

High inflation and declining purchasing power significantly influenced consumer purchasing decisions when it came to bath and shower products in 2023. The discounted pricing strategies of retailers such as Lidl and Aldi proved successful with these…

Baby and child-specific products saw current value growth in the Czech Republic in 2023. Parents have become more concerned about the health and hygiene of their newborns, which has gradually led to an increase in demand for baby and child-specific…

In 2023, healthy growth was recorded in baby and child-specific products in Slovakia. High inflationary pressures on price underpinned current value growth. Demand remains solid as parents deem these products as essential products for their…

In 2023, prices of baby and child-specific products inevitably saw a significant price hike from manufacturers and retailers alike as Hungary continued to suffer from elevated inflation. As disposable income was squeezed a significant number of…