Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Hair care in Poland maintained its growth momentum in retail volume and current value terms in 2023. This was despite the fact that after seeing declines in 2020 due to the pandemic, current value sales had already returned to the pre-pandemic level…
Although retail volume growth stalled in 2023, fragrances witnessed robust current value growth across all categories in Poland in 2023, driven by rising prices. Evolving consumer motivations were seen for fragrances post-COVID-19. Beyond seduction…
Depilatories experienced notable increases in retail volume and current value sales in Poland in 2023, with growth across all categories, fuelled by the resumption of social events and travel. The mass transition from remote working back to the…
In 2023, deodorants experienced further solid growth in both retail volume and current value terms in Poland, despite already having returned to the pre-pandemic level of sales. All categories saw both volume and value growth except for deodorant…
Despite the challenges posed by rising inflation, colour cosmetics has emerged as a beacon of success for manufacturers and retailers alike. The year 2023 saw low overall retail volume growth, along with a dynamic increase in current value terms –…
After rapidly changing circumstances in recent years, beauty and personal care in Poland experienced a certain level of stabilisation in 2023, with slow retail volume growth and dynamic current value growth. A major challenge for players was to…
Bath and shower maintained growth in both retail volume and current value terms in Poland in 2023, with growth across all categories except hand sanitisers, sales of which continued to normalise after the peak of the pandemic. Bar soap saw one of the…
In 2023, baby and child-specific products maintained dynamic current value growth in Poland. This growth was purely due to price rises, as volume sales were unable to return to growth. However, different performances were seen across categories. For…
Sun care in Slovenia had a favourable year in 2023 supported by warm weather for the majority of the summer and improvements in the tourism sector. Croatia remains a popular summer destination for Slovenians, but there has been a visible improvement…
It was a dismal year for sun care in North Macedonia in 2023, with both constant value and volume sales falling. Inflation continued to be high and the continuing rising costs cut into players’ profit margins. A declining population also led to a…