Beauty and Personal Care

The colour cosmetics category is growing due to women paying greater attention to self-care and appearance. Unemployment rates are very low in Slovenia, and after two years of COVID-19 related restrictions, women tend to take more care of their…

In 2022, colour cosmetics experienced robust double-digit percentage growth, driven by a combination of key factors. Consumer demand for colour cosmetics remained stable, resulting in moderate and consistent volume growth. The impact of rising…

In 2022, the pandemic era settled down and consumers returned to their normal lives. After two years of restrictions, consumers were willing to spend their money on products that contributed to their sense of wellbeing. The unemployment rate is…

Double-digit percentage inflation played a crucial role in maintaining significant value growth in beauty and personal care in 2022. However, it is important to note that while the product area experienced growth, most unit prices of beauty and…

The health and wellness trend is driving the growth of bath and shower overall. Consumers are paying more attention to their self-care, while awareness of hygiene has increased notably since the onset of the pandemic. This rise in hygiene…

Despite the challenges posed by moderate volume growth and limited consumer demand resulting from inflation's negative impact on consumer spending and confidence, bath and shower exhibited strong performance in 2022, thanks to rising unit prices. In…

The baby and child-specific products category is experiencing declining volume sales as a result of lower fertility rates. The unstable economic environment and the ongoing impact of COVID-19 related restrictions are contributing to lower birth…

Due to inflation and economic uncertainties leading to rising unit prices, as well as increased production costs resulting from the Russian invasion of Ukraine, baby and child-specific products experienced robust double-digit growth in retail value…

In 2022, value and volume sales growth of sun care in Serbia was boosted by most consumers’ return to pre-pandemic lifestyles. Many Serbians started spending more time outdoors, and they also resumed traveling. Before traveling, they tend to purchase…

Despite sun care presenting strong growth in 2022, retailers expected the results to be higher as inbound and outbound travelling returned to pre-pandemic levels. To add, adult sun care was predominantly led by the tanning category, suggesting that…

During the review period, there was a shift in skin care trends in Serbia from natural skin care to expert care. Consumers increasingly paid attention to functional skin care that effectively addressed specific skin issues. This led to a growth in…

After being the best performing product area in 2021, skin care continued to present a strong growth rate in 2022. Much of this was the influence of COVID-19 lockdowns and home seclusion, during which some consumers actively strengthened their…

In the first half of 2022, consumer spending in Serbia increased as people returned to their pre-pandemic lifestyles, spending more time outdoors and using premium beauty and personal care products on more occasions. While most consumers reserve…

The premium landscape continued to lead the beauty and personal care market in 2022, recording a high double-digit retail value growth, outperforming growth seen on the mass landscape. A noticeable increase in consumer knowledge of beauty products…

Oral care in Serbia experienced similar volume sales growth in 2022 than 2021, while value sales growth was high due to an increase in raw materials, packaging costs and shipment. The return to pre-pandemic lifestyle stimulated demand for oral care,…

In 2022, oral care retail value sales recovered from the decline experienced due to COVID-19, with double-digit current retail value growth. Similarly to deodorants, the increased use of oral care was strongly related to the return of pre-COVID-19…

In 2022, men paid more attention to their appearance. The number of men’s grooming occasions increased as many consumers returned to their pre-pandemic lifestyle and spent more time outside the home. Premium men’s toiletries and premium men’s…

Sales in men’s grooming were significantly impacted during COVID-19 due to pandemic-related restrictions and home seclusion. This also remained in place during the first months of 2021, negatively impacting areas such as fragrances. As such, sales of…

At the start of 2022, consumer spending increased as many resumed their pre-COVID-19 lifestyles. However, in the second half of the year, many consumers became more cost-conscious due to rising prices and decreased disposable income. As a result,…

In 2022, the positive current retail value growth for mass beauty and personal care was primarily driven by physical retailing, predominantly health and beauty specialists and supermarkets, which saw in-store traffic peaking after COVID-19. Despite…