Beauty and Personal Care

With inflation easing in 2023, premium beauty and personal care in Georgia performed well, registering higher value growth than mass. Increasing numbers of tourists, as well as newly-arrived Russian immigrants also contributed to growth. That being…

Premium beauty and personal care saw dynamic growth in current value terms in 2023 despite the challenging economic environment and soaring inflation. Consumers of premium beauty personal care products were more accepting of price increases due to a…

The premium segment represents a relatively small proportion of beauty and personal care in Latvia. Nonetheless, in value terms, premium products are growing at almost twice the pace of mass products. Consumer preferences for premium products is well…

In 2023, premium beauty and personal care sales recorded very strong double-digit retail value growth, with purchasing power improving compared to the previous year. In the ongoing pandemic aftermath, many consumers were keen to treat themselves to…

Performance was muted for premium beauty and personal care in North Macedonia in 2023. Inflation continued to be high and rising costs hit profit margins. With this backdrop, current value sales of premium beauty and personal care products increased…

Premium beauty and personal care saw another year of dynamic double-digit current value growth in Poland in 2023, although from a lower base than the mass segment. The momentum of the premium segment was higher than the mass segment, and in fact…

Premium beauty and personal care experienced a third year of double-digit current value growth in Romania in 2023; albeit at a lower rate than seen in the previous two years. This continued strong performance was tied to the loyalty consumers often…

Premium beauty and personal care in Serbia continued its impressive ascent in 2023, characterised by stable double-digit growth in retail value sales. This upward trajectory was predominantly underpinned by a strategic price increase strategy adopted…

Premium skin and sun care in Slovakia recorded strong growth in 2023 despite challenging inflation. Over the review period, premium skin care has established a solid position among Slovak consumers. There has been a gradual increase in premium brands…

In 2023, some of the best performing categories in beauty and personal care in Slovenia were those with a relatively high proportion of premium brands, notably skin care and fragrances. The products in these categories are increasingly seen as…