Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Baby and child-specific products in Bosnia and Herzegovina is facing growing interest among local parents who are seeking beauty and personal care brands developed specifically for babies and children. Leading category players are focused on ensuring…
Rising consumer awareness of the importance of proper skin care for babies and children, especially in rural areas, has led to an increase in demand for baby and child-specific skin care products in Bulgaria. Overall, this was the best performing…
Baby and child-specific sun care was among the top performing categories across baby and child-specific products in Croatia during 2023, with volume sales rising strongly despite steep unit price increases over the course of the year. The main reason…
In 2023, baby and child-specific products recorded double-digit retail value growth. However, much of this was driven by inflation. Price hikes continued to add pressure to consumption patterns, with retail volume growth struggling in areas including…
Baby and child-specific products in Georgia registered healthy volume growth in 2023, as well as positive constant value growth. Baby wipes continues to account for most value sales and also registered the highest value growth. Another strong…
In 2023, prices of baby and child-specific products inevitably saw a significant price hike from manufacturers and retailers alike as Hungary continued to suffer from elevated inflation. As disposable income was squeezed a significant number of…
In Latvia, baby and child-specific products is a relatively small category in beauty and personal care. In 2023, retail volume sales declined due to further cutbacks together with the pressure of lower birth rates. Whilst lower inflation provided…
Baby and child-specific products in Lithuania recorded positive retail value growth in 2023, with positive retail volume growth in most areas, particularly sun care and hair care. The category has a very concrete consumer base, and when it comes to…
High inflation continued to impact baby and child-specific products in North Macedonia in 2023. There was only a minimal increase in constant value sales, with volume sales falling marginally, as the birth rate continued to fall. Medicated products…
The eco trend has become increasingly noticeable in baby and child-specific products in Poland. The success of natural cosmetics for adults made parents look for cosmetics with a high content of ingredients of natural origin, including vegan products…
Baby and child-specific products recorded a positive value sales performance in constant price terms over the course of 2022 as parents were more prepared to spend money on beauty and personal care products that are designed specifically for the…
In Serbia, baby and child-specific products witnessed a steadfast allegiance among consumers in 2023, underpinned by a robust brand loyalty ethos. Rather than flitting between various brands or succumbing to the allure of cheaper alternatives,…
In 2023, healthy growth was recorded in baby and child-specific products in Slovakia. High inflationary pressures on price underpinned current value growth. Demand remains solid as parents deem these products as essential products for their…
Falling birth rates continued to hamper baby and child-specific products in Slovenia where young families are postponing having children. Women are increasingly focusing on their careers instead of having children, with the weaker economy also…
Baby and child-specific products saw current value growth in the Czech Republic in 2023. Parents have become more concerned about the health and hygiene of their newborns, which has gradually led to an increase in demand for baby and child-specific…
In 2023, the baby and child-specific products category was recording positive growth after the steep decline seen a year earlier. However, the recovery in 2023 was not as strong as in other areas of the beauty and personal care market due to a…
In 2023, rising inflation continued to negatively impact consumer demand and curbed retail volume sales of bath and shower products in Bosnia and Herzegovina. The volume sales decline seen in body wash/shower gel dented the performance of the entire…
As inflation remained relatively high in 2023, many consumers turned towards private label for their bath and shower needs. Brands like Balea from dm and Cien by Lidl captured the interest of price-conscious consumers most affected by the…
Demand for hand sanitisers continues to decline significantly over the course of 2023 as the influence of the COVID-19 pandemic on consumer behaviour continued to decline. As the sanitary situation has improved and the pandemic has officially come to…
In 2023, bath and shower in Estonia recorded solid double-digit retail value growth, while retail volume growth was positive in body wash/shower gel, hand sanitisers, intimate washes, intimate wipes and liquid soap.
Bath and shower registered both moderate volume and constant value growth in Georgia in 2023. Body wash/shower gel was the best performing product in terms of value and volume growth, outperforming other products significantly. That being said, bar…
High inflation and declining purchasing power significantly influenced consumer purchasing decisions when it came to bath and shower products in 2023. The discounted pricing strategies of retailers such as Lidl and Aldi proved successful with these…
2023 was a slightly better year for the bath and shower category in Latvia. In the aftermath of the COVID-19 pandemic, demand for soap has remained robust with many consumers continuing the habit of frequent hand washing. That being said, the ongoing…
In 2023, sales in bath and shower in Lithuania showcased strong results, with double-digit retail value growth.
It was a dismal year for bath and shower in North Macedonia in 2023, with both constant value and volume sales falling. Inflation continued to be high and the continuing rising costs cut into players’ profit margins. A declining population also led…
After the unprecedented growth of hand disinfectants and liquid soap in 2020, sales of hand sanitisers fell significantly in 2021, although they remained much higher than before the COVID-19 pandemic. Consumer awareness of the need to take care of…
Hand sanitisers had another very challenging year during 2022 as demand for these products continued to plummet during the post-pandemic era. Hand sanitisers were virtually unknown in Romania prior to the onset of the COVID-19 pandemic and sales…
Bath and shower in Serbia experienced robust growth in 2023, propelled by a significant surge in retail value sales attributed to high price growth. This inflationary trend notably impacted shower gels, where consumers encountered a plethora of…
Competition is intense among grocery retailers and drugstores in Slovakia. However, with an increasing number of discounters being established in the country these players are increasing value share. Lidl reached a total of 153 stores in 2023, which…
Bath and shower in Slovenia witnessed a slight return to volume growth in 2023, despite the weaker economic conditions. In 2023, household budgets came under further pressure due to persistently high inflation, with many consumers choosing to…
Baby and shower saw modest current value growth in the Czech Republic in 2023. Competition is traditionally intense amongst grocery retailers and drugstores, and consumers are strongly driven by promo deals and lower price points. The impact of…
While there was certainly a strong element of recovery from the decline seen a year earlier, the 2023 growth in the bath and shower category in current value terms was also a result of rising unit prices in this year. However, the performance also…
In 2023, beauty and personal care in Bosnia and Herzegovina achieved strong current value growth primarily as a result of rising unit prices. Inflation remained high even though it had slowed relative to 2022. Consumer demand was relatively unchanged…
In 2023, beauty and personal care in Bulgaria performed noticeably better than in 2022. The relatively high inflation, especially in the first half of the year, led to significant growth in current value terms, with double-digit increases across most…
The ongoing effects of the War in Ukraine continued to have a negative effect on the Croatian economy throughout 2023. Exports to Russia, Belarus and Ukraine were on hold throughout the year, while consumer spending remained under pressure across…
In 2023, the beauty and personal care landscape in Estonia recorded positive retail value growth, somewhat driven by increased price points. However, inflation was not as high as in 2022, which led retail volume growth in areas such as skin care,…
It was a positive trading year for beauty and personal care in Georgia in 2023. Inflation decreased significantly and resulted in both healthy constant value and moderate volume growth. Population growth also supported the increased volume sales,…
Hungary's beauty and personal care market witnessed several notable trends in 2023 with these reflecting evolving consumer preferences and demographic shifts. First, the ageing population played a significant role, driving demand for specialised…
In 2023, beauty and personal care in Latvia registered strong double digit current value growth for the second consecutive year. Price inflation was less severe compared to 2022 supporting a mild recovery in consumer purchasing power, although much…
In 2023, beauty and personal care in Lithuania saw positive retail value growth, driven by price inflation and a heightened demand for products following a return to socialising post-COVID-19. While inflation was present, price increases were lower…
It was a muted picture for beauty and personal care in North Macedonia in 2023. Inflation was still high, though it eased somewhat. However, measures to contain inflation took their toll on consumption. As a result, while beauty and personal…
Beauty and personal care in Poland was heavily impacted by Russian aggression on Ukraine mainly by stopping exports to Russia and Belarus. The outbreak of war also had a negative impact on production costs. Some of the raw materials and packaging…
2022 was a landmark year for Romania’s beauty and personal care market as, by the end of the year, the majority of categories had recovered from the sales declines recorded at the peak of the COVID-19 pandemic in 2020. One of the most important…
In 2023, beauty and personal care in Serbia witnessed a notable shift driven by inflationary pressures, leading to price increases across all product areas. While value sales experienced growth primarily due to these price hikes, volume sales saw a…
Beauty and personal care in Slovakia registered strong current value growth in 2023 underpinned by soaring inflation which triggered price increases across all categories. The Slovak economy has remained somewhat resilient despite significant…
In 2023, beauty and personal care faced challenges as the Slovenian economy slowed and consumers became more price sensitive. Discount shopping reached an all-time high driving greater momentum in volume sales. With consumers adopting this frugal…
The war in Ukraine derailed the economic recovery of the Czech Republic and further disrupted the growth of real wages. GDP fell slightly in 2023, mainly reflecting a decline in household consumption amidst deteriorating consumer sentiment and a high…
In 2023, beauty and personal care was showing signs of recovery following a significant decline in 2022. Many companies were able to restore the disrupted logistics from 2022 and were operating at full capacity again in 2023. Despite the positive…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
Despite the inflationary pressure and significant price increases in 2023, consumer demand for colour cosmetics remained stable in Bosnia and Herzegovina. All categories with the exception of eye shadow posted volume growth and moderate current value…