Beauty and Personal Care

Sun care in Georgia was the star performer among beauty and personal care products in 2023, registering the highest value and volume growth. Summers are getting hotter and consumers are also increasingly conscious of the danger of sun exposure and in…

Skin care in Georgia registered positive value and volume growth in 2023, as inflation fell significantly. In addition, the continued expansion of modern retailing and in particular beauty specialists such as Clean House and pharmacies also expanded…

With inflation easing in 2023, premium beauty and personal care in Georgia performed well, registering higher value growth than mass. Increasing numbers of tourists, as well as newly-arrived Russian immigrants also contributed to growth. That being…

Oral care in Georgia registered moderate value and volume growth in 2023, with the essentialness of oral care supporting volume sales. Toothpaste continued to account for most value sales and also was the best performing product. Within oral care,…

Men’s grooming in Georgia registered positive value and volume growth in 2023, as inflation fell significantly. In addition, the continued expansion of modern retailing and in particular beauty specialists also expanded the range of brands and…

Mass beauty and personal care still accounted for significantly more value sales than premium in Georgia in 2023. However, its current value growth was lower. That being said, there was growth. Mass beauty and personal products are continually…

Hair care in Georgia registered moderate constant value and volume growth in 2023. However, the offering remained basic, with standard shampoo being the most popular product and little demand for products such as serums or styling agents. Hair…

It was a positive year for fragrances in Georgia in 2023, with similar healthy volume growth both for premium and mass fragrances, though volume growth was lower than the previous year. Price sensitive consumers, especially in the mass segment, opted…

Depilatories in Georgia registered modest constant value and volume growth, partly supported by continuing population growth. In addition, inflation eased significantly and this also supported volume growth. Also, supply problems as a result of the…

While value sales increased significantly for deodorants in Georgia in 2023, volume sales fell slightly, as price rises forced some consumers to trade down. This resulted in many consumers switching to deodorant roll-ons, which actually saw volume…

Colour cosmetics in Georgia registered moderate constant value and volume growth. Lip products in particular performed well, in terms of value growth, in particular for premium products. In the mass segments, foundation and mascara performed strongly…

It was a positive trading year for beauty and personal care in Georgia in 2023. Inflation decreased significantly and resulted in both healthy constant value and moderate volume growth. Population growth also supported the increased volume sales,…

Bath and shower registered both moderate volume and constant value growth in Georgia in 2023. Body wash/shower gel was the best performing product in terms of value and volume growth, outperforming other products significantly. That being said, bar…

Baby and child-specific products in Georgia registered healthy volume growth in 2023, as well as positive constant value growth. Baby wipes continues to account for most value sales and also registered the highest value growth. Another strong…