Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
The trend of achieving a healthy natural glow is reshaping the colour cosmetics market in Hungary, with a focus on perfecting the skin's texture and hydration rather than heavy use of make-up. Social media influencers, ‘skinfluencers’ and celebrities…
Hungary's beauty and personal care market witnessed several notable trends in 2023 with these reflecting evolving consumer preferences and demographic shifts. First, the ageing population played a significant role, driving demand for specialised…
High inflation and declining purchasing power significantly influenced consumer purchasing decisions when it came to bath and shower products in 2023. The discounted pricing strategies of retailers such as Lidl and Aldi proved successful with these…
In 2023, prices of baby and child-specific products inevitably saw a significant price hike from manufacturers and retailers alike as Hungary continued to suffer from elevated inflation. As disposable income was squeezed a significant number of…