Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Despite sun care presenting strong growth in 2022, retailers expected the results to be higher as inbound and outbound travelling returned to pre-pandemic levels. To add, adult sun care was predominantly led by the tanning category, suggesting that…
After being the best performing product area in 2021, skin care continued to present a strong growth rate in 2022. Much of this was the influence of COVID-19 lockdowns and home seclusion, during which some consumers actively strengthened their…
The premium landscape continued to lead the beauty and personal care market in 2022, recording a high double-digit retail value growth, outperforming growth seen on the mass landscape. A noticeable increase in consumer knowledge of beauty products…
In 2022, oral care retail value sales recovered from the decline experienced due to COVID-19, with double-digit current retail value growth. Similarly to deodorants, the increased use of oral care was strongly related to the return of pre-COVID-19…
Sales in men’s grooming were significantly impacted during COVID-19 due to pandemic-related restrictions and home seclusion. This also remained in place during the first months of 2021, negatively impacting areas such as fragrances. As such, sales of…