Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
The eco trend has become increasingly noticeable in baby and child-specific products in Poland. The success of natural cosmetics for adults made parents look for cosmetics with a high content of ingredients of natural origin, including vegan products…
After the unprecedented growth of hand disinfectants and liquid soap in 2020, sales of hand sanitisers fell significantly in 2021, although they remained much higher than before the COVID-19 pandemic. Consumer awareness of the need to take care of…
Beauty and personal care in Poland was heavily impacted by Russian aggression on Ukraine mainly by stopping exports to Russia and Belarus. The outbreak of war also had a negative impact on production costs. Some of the raw materials and packaging…
In 2022, there was a rebound in sales of colour cosmetics, which was facilitated by the lifting of COVID-19 restrictions. Polish women returned to wearing make-up due to their return to their places of work with most people once again frequenting…
Deodorant sprays is the leading format and one that experienced modest growth in 2022 in volume terms. Deodorant sprays is characterised by a wide range of offerings. Fresh fragrances remain the most popular, being associated with a long-lasting…