Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Sun care recorded a very strong performance in volume and value sales terms in 2022 as the category continues to recover from the dramatic sales decline registered at the peak of the COVID-19 pandemic in 2020. However, it should be noted that volume…
Skin care retained its status as one of the best performing categories in the Romanian beauty and personal care industry during 2022. The category’s strong performance during the year was mainly the result of the increasing interest that Romanian…
Some of the best performing categories in beauty and personal care in Romania during 2022 were those with a high proportion of premium brands, notably skin care and fragrances. The products in these categories are increasingly seen as essential among…
Power toothbrushes saw major change towards the end of the review period as demand shifted away from battery toothbrushes and towards electric toothbrushes. This trend is being driven by driven by increased levels of price promotions as well as…
2022 marked the third consecutive year of negative volume sales growth in men’s shaving as the prevailing fashion trends remained highly unfavourable for the category. The first background trend putting pressure on demand for men’s shaving is the…