Beauty and Personal Care

Baby and child-specific products recorded a positive value sales performance in constant price terms over the course of 2022 as parents were more prepared to spend money on beauty and personal care products that are designed specifically for the…

Hand sanitisers had another very challenging year during 2022 as demand for these products continued to plummet during the post-pandemic era. Hand sanitisers were virtually unknown in Romania prior to the onset of the COVID-19 pandemic and sales…

2022 was a landmark year for Romania’s beauty and personal care market as, by the end of the year, the majority of categories had recovered from the sales declines recorded at the peak of the COVID-19 pandemic in 2020. One of the most important…

Colour cosmetics outperformed most other categories of beauty and personal care over the course of 2022 as demand increased significantly among local consumers returning to their pre-pandemic daily routines. After recording negative sales growth at…

One of the most important trends in deodorants in 2022 was the increasing preference for larger packs among the Romanian population. This shift in consumer preferences was largely due to the pressure that came on household incomes during the year due…