Beauty and Personal Care

Mass beauty and personal care in Slovakia recorded healthy growth in current value terms, albeit boosted by high inflation. In 2023, energy, transport and production costs remained high, which forced manufacturers to increase unit prices. Although…

Despite the decrease in retail volume sales, hair care recorded positive growth in current value sales, primarily due to price increases. Lower purchasing power led consumers to limit their spending, with more consumers choosing to dye their hair at…

Premium fragrances recorded high single-digit current value growth in 2023, with retail volume sales being notably slower and impacted by stubbornly high inflation. Mass fragrances declined in in both retail value and volume terms, with economic…

Permanent and semi-permanent hair removal continues to be popular among Slovak consumers, providing strong limitations to the sale of traditional depilatories. In 2023, the category recorded only modest current value growth, mostly driven by rising…

Deodorants in Slovakia recorded only modest current value growth in 2023 as consumers frequently traded down to cheaper brands and private label. Retail volume sales remained negative with the exception of deodorant creams, which saw only marginal…