Beauty and Personal Care

The baby and child-specific products category is experiencing declining volume sales as a result of lower fertility rates. The unstable economic environment and the ongoing impact of COVID-19 related restrictions are contributing to lower birth…

The health and wellness trend is driving the growth of bath and shower overall. Consumers are paying more attention to their self-care, while awareness of hygiene has increased notably since the onset of the pandemic. This rise in hygiene…

In 2022, the pandemic era settled down and consumers returned to their normal lives. After two years of restrictions, consumers were willing to spend their money on products that contributed to their sense of wellbeing. The unemployment rate is…

The colour cosmetics category is growing due to women paying greater attention to self-care and appearance. Unemployment rates are very low in Slovenia, and after two years of COVID-19 related restrictions, women tend to take more care of their…

Deodorants maintained growth at a steady pace in 2022, with the roll-on and spray formats driving the category’s growth. Sprays are still amongst the cheapest deodorants available and there is a wide range of offerings. However, roll-ons are…