Beauty and Personal Care

Despite ongoing inflationary pressures, sales of beauty and personal care in El Salvador in 2023 continued to grow. Products such as shampoo and toothpaste benefited from regular usage and more dynamic promotions, while pack sizes polarised between…

The current socioeconomic situation in Ecuador is becoming more challenging and complex for consumers and fmcg companies alike, with 2023 witnessing political instability and a deterioration of the security situation in the country. All of these…

In 2023, beauty and personal care in the Dominican Republic witnessed steady retail volume growth despite the relatively weak economy and high Inflation. Although the rate of inflation fell in 2023 compared to the previous two years, the overall…

Beauty and personal care in Costa Rica recorded a slowdown in total current value sales growth in 2023, but saw total volume sales rebound at an impressive pace following a marginal decline in 2022. These results reflected a rapid reduction in…

Beauty and personal care experienced strong total current value growth in Colombia in 2023, partly driven by soaring inflation (9.28% in 2023 according to the DANE - The National Administrative Department of Statistics), which resulted in strong…

During 2022, despite maintaining slight current value growth, Chile experienced a sharp decline in retail volume demand in beauty and personal care, due to an inflation rate not seen in a decade. This made consumers much more cautious about their…

The year 2022 was marked by the complete resumption of in-person activities after the pandemic in Brazil. Offline classes resumed, and hybrid/in-person work arrangements were implemented; along with other activities outside the home this created a…

It was a subdued picture for beauty and personal care in Bolivia in 2023. While Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar, there were challenges for the…

In 2023, Argentina's beauty and personal care industry continued to experience numerous challenges, shaping results. Argentina has experienced a double-digit rate of inflation since 2007, which became a triple rate in 2023, making the inflation rate…

2023 saw bath and shower register significant declines in volume sales and the main factor underpinning this trend is the huge gap that exists in prices between retail outlets in Uruguay and neighbouring Argentina, where the prices charged for a wide…

Bath and shower sales benefitted from the warm weather conditions in Peru in 2023, resulting in consumers taking showers more often. The country experiences hot temperatures in 2023, along with effects from the El Niño phenomenon which brought…

Bar soap still remains the best-selling product in bath and shower in Mexico, but the convenience offered by liquid formats is becoming increasingly attractive to Mexicans. While liquid soap was already gaining ground over bar soap, the growing…

Bar soap continued to dominate bath and shower in Guatemala in 2023. While some younger and more affluent consumers are shifting towards liquid soap as they perceive it to be more practical and hygienic, the vast majority of local consumers still…

2023 saw a continuation of the negative volume sales trends that were registered in bath and shower in 2022, although sales declines were less severe during the year. These negative trends can be attributed largely to the declining use of products…

In 2023, the cost of living remained high in the Dominican Republic driving consumers towards more affordable options in bath and shower. Sales of bar soap picked up considerably as these formats are still considered a more economical alternative to…

During the early stages of the pandemic, bath and shower manufacturers in Costa Rica scrambled to develop new antibacterial varieties and update packaging designs to highlight the germ-killing capabilities of established products. This trend was…

The impact of inflation and the cost of living crisis triggered volume decline in almost all bath and shower categories in Colombia in 2023. Bar soap recovered share in comparison to liquid soap due to its more accessible prices and value-added…

After a year of contraction in 2022 due to the inflationary crisis faced by the country, bath and shower returned to retail volume and current value growth in Chile 2023. During 2023, despite Chilean consumers’ tightened budgets, bath and shower…

Brazil, known for its tropical climate, has a cultural tradition of daily bathing, often multiple times a day, depending on the intensity of the heat. The successful acceptance of new fragrances in the Brazilian market, especially those focused on…

Bath and shower in Bolivia registered a fall in volume sales, as higher inflation dampened volume sales somewhat. In particular, many imported brands registered a volume decline, due to a shortage of foreign cash reserves leading to increased…