Beauty and Personal Care

The predominantly hot weather and the great cultural importance attributed to personal hygiene and fragrance drove the consumption of deodorants in Brazil in 2022, which is the second largest global market for the category. Concern with personal…

There was a significant fall in volume sales of deodorants in Bolivia in 2023. With inflation rates continuing to rise, especially for imports, and with deodorants being predominantly imported, this dampened volume sales. As such, consumers…

In 2023, deodorants in Argentina registered a robust rebound after the marginal recovery seen during 2022 and 2021. Despite retail volume sales in 2023 reaching pre-pandemic levels, the category still remains far from its volume record reached in…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

2023 saw colour cosmetics record positive volume growth for the third consecutive year as the return to pre-pandemic lifestyles meant that many local consumers had more reason to wear colour cosmetics. The return to working and socialising outside of…