Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Consumer purchasing behaviour of beauty and personal care has evolved in the face of rising costs of living, with middle- and low-income demographics most affected by the inflationary conditions in the Dominican Republic. Many of these consumers were…
Direct selling remained one of the most important and influential distribution channels within mass beauty and personal care during 2023. Between Yanbal, Belcorp and Natura & Co, more than 28% of value sales in this category are accounted for by…
Mass beauty and personal care saw rapidly rising retail prices in Guatemala in 2023, with the country still suffering from high inflation that continued from the previous year. Though price hikes in 2023 were not quite as steep as in 2022, consumers…
The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in…
Sales in mass beauty and personal care in Peru were characterised by seller trends in 2023. Notably, direct sellers are investing in omnichannel strategies in order to boost sales. Although direct selling consultants continue to offer great value to…
2023 saw volume sales contract across numerous key categories of mass beauty and personal care, including mass deodorants, mass hair care and mass bath and shower. These three categories all suffered significant drops in demand during the year as…
In 2023, men's grooming in Argentina recorded triple-digit retail value growth, driven by rising inflation.
Men’s grooming in Bolivia registered a fall in volume sales in 2023, though both current and constant value sales increased. With prices continuing to rise, especially for imported brands, due to sharp decline in foreign cash reserves, this dampened…
Men’s fragrances continued to dominate men’s grooming in 2022, as the most popular product type, deemed essential by many male consumers. In 2020, there was a notable increase in retail volume demand for men’s fragrances, and although there was a…
Men’s grooming experienced robust current value growth in Chile in 2021 and 2022, and this trend continued in 2023, despite only seeing minor retail volume growth. As the economic situation tended to stabilise in the country, the category gained…