Beauty and Personal Care

In 2023, beauty and personal care in the Dominican Republic witnessed steady retail volume growth despite the relatively weak economy and high Inflation. Although the rate of inflation fell in 2023 compared to the previous two years, the overall…

The current socioeconomic situation in Ecuador is becoming more challenging and complex for consumers and fmcg companies alike, with 2023 witnessing political instability and a deterioration of the security situation in the country. All of these…

Despite ongoing inflationary pressures, sales of beauty and personal care in El Salvador in 2023 continued to grow. Products such as shampoo and toothpaste benefited from regular usage and more dynamic promotions, while pack sizes polarised between…

Beauty and personal care in Guatemala continued to feel the impact of price rises in 2023, though to a lesser extent than in the previous year. High inflation persisted, with product cost remining decisive in purchasing decisions for the majority of…

In 2023, beauty and personal care in Honduras continued to recover from the impact recorded in previous years of the pandemic. However rising inflation, exacerbated by the market’s high dependence on imports, and high unemployment led to consumer…

Premium products suffered a major hit in 2020 when the pandemic first hit the region, while consumers in some countries have since been looking for the best value for money against a backdrop of high inflation. However, premium products have been…

For the most part, beauty and personal care saw further signs of a post-pandemic recovery in demand and sales in 2022. Nonetheless, not all categories enjoyed growth in 2022, with those products linked to the pandemic seeing a drop off in demand as…

The normalisation of society and increased tourism supported sales recovery of beauty and personal care in 2023. However, Panama continued to be negatively impacted by global inflationary pressures. Its high dependence on imports put upward pressure…

The beauty and personal care market sustained little growth in either value or volume terms in 2023. The market suffered from increased smuggling from Argentina which negatively affected sales of hair care and oral care in particular. Despite…

Beauty and personal care in Peru continued to be affected by economic pressures in 2023. While value growth was supported by persistent price hikes caused by inflationary pressures, volume was showing overall flat growth due to the price-sensitivity…