Beauty and Personal Care

In 2023 the direct selling distribution channel represented more than half the value of the total market size for colour cosmetics in Guatemala. The channel is particularly important as a source of income during periods of uncertainty, such as those…

Colour cosmetics continued its recovery in 2022 after a partial recovery in 2021, with demand having plummeted following the outbreak of COVID-19. Demand increased as consumers returned to more active lives outside the home, with generation Z…

Sales in colour cosmetics were strong in both value and volume terms in Peru in 2023. However, it is noted that the volume trajectory, albeit robust, is lower than the anticipated potential. While the return to out-of-home lifestyles rebounded…

2023 saw colour cosmetics record positive volume growth for the third consecutive year as the return to pre-pandemic lifestyles meant that many local consumers had more reason to wear colour cosmetics. The return to working and socialising outside of…

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

In 2023, deodorants in Argentina registered a robust rebound after the marginal recovery seen during 2022 and 2021. Despite retail volume sales in 2023 reaching pre-pandemic levels, the category still remains far from its volume record reached in…

There was a significant fall in volume sales of deodorants in Bolivia in 2023. With inflation rates continuing to rise, especially for imports, and with deodorants being predominantly imported, this dampened volume sales. As such, consumers…

The predominantly hot weather and the great cultural importance attributed to personal hygiene and fragrance drove the consumption of deodorants in Brazil in 2022, which is the second largest global market for the category. Concern with personal…

Despite the economic downturn impacting beauty and personal care categories, deodorants displayed resilience in Chile in 2023, returning to solid retail volume growth and seeing dynamic current value growth, recording higher growth compared with most…

Value sales of deodorants showed single-digit growth in current value terms in Colombia in 2023 driven by the high temperatures recorded in the country and unit price increases, which were mainly the result of the growth in retail prices linked to…