Beauty and Personal Care

Sun care in Costa Rica showed an improved performance in volume growth terms in 2023. This was partly due to a steep drop in inflation, which caused current value growth to slow significantly from 2022 but bolstered purchasing power among consumers.…

Conventional products continued to face growing competition from dermocosmetics in skin care in Costa Rica in 2023, with this trend remaining most visible in the premium segment. Recent years have seen dermocosmetic varieties offered by brands like…

E-commerce continued to gain importance in terms of premium beauty and personal care distribution in Costa Rica in 2023. While this was in keeping with the trend evident across the market as a whole, the channel’s rising penetration also reflected…

Global players such as Colgate, Listerine and Oral-B continued to dominate oral care in Costa Rica in 2023 due to their trusted reputations for quality and efficacy, broad product ranges and extensive distribution coverage. However, a number of…

In keeping with the trend observed earlier in the review period, multifunctional men’s grooming products continued to gain popularity in Costa Rica in 2023. Prominent examples included a Nivea Men liquid soap that is suitable for cleansing the body,…

Mass beauty and personal care products made with activated charcoal continued to gain popularity in Costa Rica in 2023. While penetration remained strongest in oral care, specifically in toothpaste and toothbrushes, rising consumer awareness of the…

Shampoos was the most dynamic of the main hair care categories in Costa Rica in terms of volume and current sales growth in 2023. Together with the fact that these products are considered a basic necessity by most consumers, it continued to benefit…

The premium segment continued to outperform its mass counterpart in volume and current value growth terms in fragrances in Costa Rica in 2023. While this was mainly because sales in the former were increasing from a much lower base, premium brands…

Depilatories in Costa Rica showed a markedly improved performance in volume terms in 2023, with overall sales increasing at a double-digit rate following marginal growth in 2022. This was partly explained by the strong recovery in consumer confidence…

Products with more innovative and distinctive functional claims continued to win over new consumers in deodorants in Costa Rica in 2023. One of the most notable examples was Speed Stick Carbon Absorb, which is made with activated charcoal and…

Longwear products continued to gain popularity across colour cosmetics in Costa Rica in 2023. The resumption of pre-pandemic routines was a key driver of demand, in that appreciation for the convenience of longer-lasting formulas increased as…

Beauty and personal care in Costa Rica recorded a slowdown in total current value sales growth in 2023, but saw total volume sales rebound at an impressive pace following a marginal decline in 2022. These results reflected a rapid reduction in…

During the early stages of the pandemic, bath and shower manufacturers in Costa Rica scrambled to develop new antibacterial varieties and update packaging designs to highlight the germ-killing capabilities of established products. This trend was…

During the initial years of the pandemic and for a period after associated restrictions were lifted, retail shelves in Costa Rica were somewhat lacking in variety when it came to baby and child-specific products, in that most stores only carried a…