Beauty and Personal Care

Manufacturers of baby and child-specific products are offering consumers savings through volume presentations of their products, especially in modern retailers. Johnson & Johnson and Kimberly-Clark, for instance, have introduced larger bottles for…

Body wash/shower gel is the best-performing category in 2022 as more Costa Ricans are trying the product and preferring it to bar soap despite the lower price tag of bar soap. The pandemic pushed consumers away from soap, as they did not want to use…

Costa Rica’s inflation is the highest in Central America. The year-on-year inflation measured by the consumer price index (as of August 2022) is 11.48%, according to the National Statistics Institute (INEC). Inflationary pressure increased further in…

There has been a clear increase in the range and variety of nail polish products available in retailers in Costa Rica in 2022. The OPI brand entered modern retailers with an aggressive strategy and wide variety of colours and options, including…

Considered an essential product, deodorants record further growth in 2022; however, brand loyalty is waning as consumers look to economise due to the difficult economic climate and high inflation in Costa Rica. To encourage consumption, some…