Beauty and Personal Care

Colour cosmetics continued its recovery in 2022 after a partial recovery in 2021, with demand having plummeted following the outbreak of COVID-19. Demand increased as consumers returned to more active lives outside the home, with generation Z…

Traditionally, brands have focused their marketing on TV spots that emphasise the ability of their deodorants to keep consumers fresh, while also helping to make them more attractive. For example, Axe is a brand that has found success by focusing on…

Although many employees started returning to the workplace in 2021, many organisations opted to maintain remote working formats for strategic reasons of cost savings and health protection. However, as infection rates declined and regulators relaxed…

Having seen a dramatic decline in sales in 2020, fragrances saw a significant recovery during 2021, albeit volume sales remained well below pre-pandemic levels. Along with colour cosmetics, fragrances was one of the categories most negatively…

The trend towards the skinification of hair care has helped to fuel the growth of the entire category. All categories of hair care were boosted by people's growing interest in holistic hair care and in meeting the specific needs of their scalp. Salon…