Beauty and Personal Care

In 2022, sun care achieved double-digit growth in both retail volume and current value terms, influenced by a significant increase in the number of holiday trips by Uruguayans and a surge in outdoor activities. The summer season witnessed a large…

Skin care was among the better performing categories within beauty and personal care in 2022. Retail volume and current value growth was supported by stronger sales of premium brands, especially in body care. Although some consumption shifted…

The premium segment witnessed a second year of significant current value growth supported by a natural recovery in category sales. This followed the elimination of COVID-19 pandemic restrictions and face masks that significantly limited the use of…

Oral care suffered a moderate contraction in 2022 as many Uruguayans purchase these products in Argentina where prices are dramatically lower. The industry has been deeply affected by this phenomenon, which is very difficult to compete against and…

Men’s grooming recorded significant current value growth in 2022 driven in part by the solid performance of premium fragrances. Overall, men are taking a greater interest in their personal appearance, with some more inclined to trade up to premium…